Marketing Manager

Developed quarterly cross-channel marketing, account-based marketing strategies, and strategic plans aligned with sales leadership goals and objectives.
Managed marketing program execution directly as well as through agencies and internal marketing teams, including demand generation, experiential, campaigns, content, and partner marketing.
Reported back to leaders in the ecosystem on marketing performance, identifying wins, challenges, and lessons learned. Fostered relationships with clients and partners.
Developed and executed insights-driven comprehensive marketing strategies to drive brand awareness and increase market share.
Conducted in-depth market research and competitor analysis to identify emerging trends and new opportunities within the public sector market, informing field program execution and positioning strategies.

Planned and collaborated with cross-functional teams to streamline manual account processes through virtual workshops, resulting in an automated account disabling process and a remarkable 70% reduction in processing time.
Led and designed a highly visible vaccine self-attestation market analysis, providing insight-driven recommendations based on thorough research, demos, and findings.
Facilitated clients in building new strategies and prioritizing product requirements and features for automated account administration, originating user stories and launch strategies aligned with organizational strategic goals.
Conducted qualitative analysis using survey data to create a segmented lead generation process, utilizing a digital form that increased qualified leads, saved 50% of time, and streamlined the entire process.
Conducted interviews and focus groups, leading to an insight report that informed a strategic plan for contract vetting and capture, resulting in a streamlined and insight-driven capture plan.
Directed cross-functional stakeholders to establish different segmentation strategies, successfully pushing respective customer profiles down the funnel and implementing three new robotic process automations (RPA).

Project Management- Cultivated and executed IT modernization, web, mobile application development, system engineering, and networking projects in support of federal government and commercial clients, resulting in delivering enhancements and client value.
Agile Methodologies- Certified Scrum Master (CSM) who worked with cross-functional teams, including developers, testers, clients, and product owners, to identify cross-team dependencies, manage team tasks, facilitate scrum ceremonies such as daily stand-ups, sprint planning, and retrospectives.
Product Execution- Fast-tracked and coordinated cross-functional web development and mobile app team along with stakeholders to prioritize features and develop a rebranded website and two multilingual mobile apps, influencing the client to identify key features, increasing app performance, improving SEO, and improving security posture.
Strategic Communication- Championed and directed a client-first approach to deliver a highly visible Windows 10 product launch and upgrade to 3,000+ users by developing a cross-team workstream and launch plan, ensuring stakeholder readiness.
Proactive Problem Solver- Spearheaded and devised a migration plan with technical team leads for a critical Server 2008 deprecation initiative, eliminating end-of-life equipment from the environment, diminishing enterprise security vulnerabilities, streamlining maintenance costs, and potential hardware issues.

Project Management- Championed and spearheaded operations, networking, and engineering team implementing large-scale IT projects including upgrades, operating system updates, migrations to cloud platforms and tools to include Microsoft Office 365, Amazon Web Services (AWS), and OneDrive deployment, providing end-users with improved efficiency, modernization, and cohesive ease of use.
Agile Methodologies- Certified Scrum Master (CSM) who introduced and trained teams to adopt scrum methodologies.
Strategic Communication- Documented and briefed team leads and clients with weekly and monthly client-briefs, including project status, ticket reporting, cross-team accomplishments, issues, and project milestones.
Proactive Problem Solver- Overhauled, centralized and streamlined onboarding and clearance processes for new hires by identifying bottlenecks and remediating them by creating an online task tracker and through individualized follow-ups resulting in a 50% reduction in processing times.
Vendor Management- Collected and tracked contractor financials, maintained forecast, produced subcontractor purchase requests, authorized employee travel and expense reports, orchestrated contractor financials, reducing errors by 75%.

Develop and implement comprehensive social media campaign strategies driving brand awareness and consideration.
Gather and analyze data to inform strategic decisions for partner global fitness, wellness, and beauty brand teams. Integrate creative using marketing insights and data analytics to deliver monthly digital content, including video, web content, and social media campaigns. Brand partnerships have included Nike, HOKA, Fleet Feet, FP Movement, and more.
Develop and execute engaging and effective influencer marketing campaigns that are compelling, unique, and targeted campaign.
Research consumer trends, competitive insights, and past campaign performance to develop winning proposals and presentations through creative storytelling that showcases the RUNGRL team's creativity and expertise.