Marketing Manager

• Successfully managed multiple global marketing projects, collaborating with cross-functional teams to achieve business unit goals.
• Proactively managed workflows and execution of tasks related to Workfront support and implemented supporting operations and project management designed to streamline systems.
• Skillfully approved and oversaw multiple global marketing projects across various business units, each comprising more than 50+ projects, demonstrating exceptional project management capabilities.
• Managed data integrity of marketing projects within the corporate financial system and maintained VA/VE (value analysis, value engineering) initiatives, resulting in $37.5M in savings in 2021, surpassing target savings by 25%.
• Recognized by Chief Procurement Officer for seamless transition between GKM systems, reviewing nearly 150,000 data fields during the elimination of Market Logic from the VA/VE process flow.

• Managed VA/VE team process and exceeded 2017 goals by 14%, contributing to $27.6M in savings through ideation sessions and ownership of project data integrity.
• Implemented Market Logic approval process, ensuring efficient project tracking and gate approvals.
• Developed & managed the VA/VE process for 8 business units ensuring all project scope/data and financial validation were received, execution was timely by preparing weekly/monthly project status reports.

• Managed and led cross functional teams in VA/VE process, tracked projects moving through VA/VE funnel, and ensured 100% execution of projects, originating incremental savings of $2.5M.
• Led VA/VE team in weekly business review meetings, review project plans, and kept all stakeholders informed. Prepared ROI analyses to recommend innovation opportunities and Utilized marketing expertise in design reviews and in recommending modifications to the global brand positioning.
• Managed creative review of marketing print & packaging of product category.

• Executed integrated marketing campaigns and marketing plans of assigned lines of business to drive growth in product channels; directed editorial and design teams in the creative process.
• Managed and reviewed print creative for each direct mail marketing campaign.
• Managed implementation of integrated marketing campaigns for unified messaging across Direct Mail and email, and outbound calling channels, leading to 7% increase in credit card applications.
• Applied new brand-focused standards and design language to ensure synergy with brand positioning.

• Managed 15+ weekly promo projects and ensured timely execution of marketing/merchandising offers
• Directed the compilation of concept designs for new projects with the external creative design team and key stakeholders, and reviewed print creative.
• Directed the production team on specifications for the production and procurement of signage materials, fixture design, supporting hardware, and communicating project timelines with the client.

Major: Marketing Management