Marketing Professional

• Led a comprehensive audit project, streamlining procedures and establishing new communication and training standards for stakeholders.
• Achieved a remarkable 38% increase in internal team efficiency, resulting in the successful closure of cases within four months.
• Directed cross-functional projects to address communication gaps and enhance platform UI, fostering interdepartmental collaboration.
• Conducted regular assessments with external vendors, proactively analyzed data, and swiftly resolved arising issues.
• Evaluated system technology, hardware, and software viability and established training protocols for key departments.
• Reported findings directly to the President and collaborated with the IT director to propose improvements to proprietary software.

• Formulated targeted media strategies to enhance small businesses' SEO, online presence, and social media following.
• Successfully executed media calendars, crafting compelling social media copy and enhancing online content.
• Spearheaded the expansion of future social media content and played a pivotal role in growing overall branding.
• Generated insightful campaign reports to track trends and identify areas for improvement.
• Increased social media following by an average of 15% across multiple client accounts within six months.

• Enhanced brand awareness through development, execution, and management of the social presence for a global advertising award show.
• Conducted in-depth analysis of campaign data and implemented a comprehensive strategy to optimize social media platforms, content marketing, SEO, and social advertising campaigns.
• Acted as the primary point of contact for external agencies and PR teams, ensuring effective social media coordination.
• Collaborated with website developers to conduct a thorough website audit and oversee recommended changes.
• Implemented an editorial calendar to streamline content management, track promotions, and monitor social ad campaigns.
• Achieved a record-breaking 62% increase in student submissions for the Glen C. Smith Award.