Danielle Mcpherson
Danielle Mcpherson

Creative Director

Actively looking · Member since 9 Sep 2023
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a Creative Director who specializes in creative cnceptuallizatin with a background in graphic design. I possess 2 degrees. First one being an AAS in graphic design and the other being a BA in Advertising. I have worked for several companies full time as well as on contract and I can manage projects from conception to completion.

Skills

12 capabilities

Experience

Career history

Media Assistant City of Sunny Isles Beach

Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.Assessed marketing copy, art comps, and final designs and compared them with established specifications.
Designed billboards, park signage, and all external advertisements as well as assisting with event strategy, planning, and content needs.
Designed marketing brochures and wrote website copy.
Used Adobe Creative Suite to develop new images and online content.

Creative Manager Jungle Island

Production Artist Career Group Companies

Worked with clients to gather and define requirements, establish scopes and manage project milestones.
Built corporate brands by designing cohesive looks between elements.
Designed website layouts, templates and unique branded looks.
Developed packaging layouts, materials and graphics.
Applied knowledge of printing standards to create high-quality images.
Worked with clients to gather and define requirements, establish scopes and manage project milestones.

Marketing Specialist Natural Markets Food Group

Developed store signage and all other print and promotional materials needed
for Mrs. Greens Natural Market, Richtree Market Restauraunts, and Planet Organic Market, along with assisting in circular production
Determine size and arrangement of illustrative material and copy
Use computer software to generate and edit image, proofread and finalize for print production
Review final layouts and suggest improvements if required
Prepare illustrations or rough sketches of material
Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Complete projects by coordinating with outside agencies, art services, printers, etc.

Education

Learning history

Art Institute of New York City

AAS In Graphic Design

Miami International University of Art & Design

BA in Advertising

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