Advertising Account Executive

- Built and led team of 4 client service members and executed growth vision by innovating industry best practices on media execution, creative strategy, and measurement methodologies across Meta, TikTok, LinkedIn, Snap, Pinterest, YouTube, and Twitter.
- Developed sales forecast process, managed P/L statements and achieved or exceeded sales quotas.
- Developed and implemented the agency’s brand advertising, performance marketing, measurement, and integrated
media strategies which lead to an overall increase of $20 million in ad spending.
- Increased paid social advertising spend by 40%+ YoY by closing new paid social business deals and increasing loyalty.
- Managed and strengthened the ad agency’s partnership with seven different social platform vendors.
- Reported agency’s performance to C-Suite executive leaders and set quarterly and annual goals to achieve.

- Successfully managed and advised 20+ startup clients and 6+ Fortune 500 e-commerce and retail clients on building compelling social media advertising programs.
- Helped The Home Depot grow from $2M per year to $15M per year by establishing and promoting its e-commerce and merchandising efforts.
- Mentored team 20+ sales people by meeting with them bi-weekly and helping them plan client sales initiatives to meet their quarterly sales goals.
- Orchestrated growth for Vans, The North Face, and Timberland’s brand and e-commerce businesses 44% YoY.
- Responsible for growing Skechers’ social media advertising spend from $600K to $12M per year by leveraging Meta’s
advertising products.
- Led Yelp, Rover.com, and Le Tote’s day to day mobile user acquisition strategy and optimization recommendations.

- Built and executed Facebook advertising strategy for top ecommerce/retail businesses.
- Collaborated with analytics teams to dissect performance and provided social media campaign optimization recommendations to clients.
- Partnered with internal product management and engineering teams to influence future advertisement product roadmap.
- Analyzed performance data and create advertising strategies that will maximize ROAS and minimize CAC.
- Built mobile app install and retention strategies for brands, analyzing in-app CTR, engagement, and ROI data.

- Initiated, negotiated, and closed 50+ deals on new advertising customers to the Kenshoo business.
- Responsible for maintaining vendor relations with Google, Facebook, and Microsoft for platform compliance.
- Conducted quarterly business reviews with CEOs, CMOs, and VPs of marketing to set forward looking partnership goals.

- Advise 35+ enterprise customers on Kenshoo's digital marketing platform best practices.
- Ensured clients hit digital marketing revenue goals by optimizing search and social campaigns on a weekly basis.
- Led quarterly business reviews for directors of marketing, VP's, and CMO's, highlighting the value that the Kenshoo marketing platform produced for clients.
- Oversaw account on-boarding and seamless data integration for 60+ advertisers.