I've delivered integrated and data-driven solutions across multiple channels and platforms. My core competencies include CRM, retention, journey development, audience modeling, segmentation strategy, email marketing, content strategy, digital analytics, customer research, branding, positioning, agency management, budget, ROI, optimization, SEO, SEM, paid media, funnel development, social media, and e-commerce.
Led the agency's strategy development for American Express account, overseeing campaigns across consumer, co-brand, and business card products, loyalty and referrals, investments, banking, loans, payment solutions, and B2B services.
Oversaw and directed Future's B2B marketing team, executing subscriber acquisition and digital audience development strategies across a diverse portfolio of 30+ brands and events in 5 vertical markets.
Led the agency's digital team, overseeing all digital consumer marketing clients and providing comprehensive end-to-end acquisition and audience development solutions.
Directed all client and subscriber acquisition/retention efforts for a consumer-facing investment publisher and asset management firm. Grew the subscription product line from 2 paid newsletters to 8 paid investment advisories while growing overall audience and subscription revenue. Drove acquisition strategy increasing AUM for the firm while launching mutual fund.
B.A.
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