Marketing Specialist

• Created, managed and delivered digital content using multiple techniques for websites and social media platforms.
• Identified opportunities for repurposing existing content into new formats for various platforms.
• Developed and implemented content strategies to increase website traffic, engagement and brand awareness.
• Researched current events and news items to fact-check and verify sources.
• Edited and formatted content to prepare and submit for publication.
• Crafted high-quality content to engage target audiences and boost brand loyalty.
• Skilled in using SEO best practices to optimize content for organic search engine rankings.
• Stayed up-to-date with emerging technologies that could be applied in the context of content creation.
• Developed new video strategies for social platforms to keep content current with market.
• Identied and curated trending and viral content on social platforms.
• Accrued 91 million views, 13 million likes, a quarter million followers and 100,000 shares across a hundred videos.
• Produced content featured on Complex, Page Six, People, The Sun, and Business Insider.
• Collaborated on publications for Buzzfeed and iHeartRadio, and campaigns for Maison Margiela, Good Molecules, and Know Beauty X Vanessa Hudgens.

• Developed and managed a team of 8+ employees, creating an environment that fostered collaboration, productivity
and job satisfaction.
• Monitored progress towards branch goals ensuring that objectives were met in a timely fashion.
• Coordinated promotional events designed to attract new customers into the branch network.
• Reviewed existing products and services oferings regularly to ensure alignment with market demand.
• Created marketing campaigns to increase brand awareness among local businesses and consumers.
• Drove deposit growth by promoting bank products and services to obtain objectives.
• Found and attracted new business.
• Met deadlines while maintaining high-quality deliverables.
• Focused on learning new skills and staying updated with industry changes.
• Skilled in using various software applications and programs including Microsoft Oce and Adobe Creative Suite.

• Assessed marketing potential of new and existing store locations, considered statistics and expenditures.
• Managed inventory levels, ordering processes and product displays to ensure optimal availability of merchandise for customers.
• Promoted merchandise presentation according to standards and current oor-set and product messaging.
• Utilized data analytics to identify trends in customer buying behavior and optimize sales performance.
• Developed sales team through motivation, counseling and product knowledge education.
• Managed sales team to consistently achieve growth and hit sales targets.
• Built strong relationships with customers by providing excellent service and responding quickly to requests.