Digital Marketing Professional - Email, Content, Copywriting

•Generated more than $2.04 million in revenue within the first twelve months of tenure after launching Lurn’s newsletter business from scratch.
•Directed all email marketing campaigns for distribution lists with more than one million names, targeting entire buyer lifecycle.
•Copywriting for various long-form sales pages, short-form opt-in pages, VSL pages, email campaigns, Facebook advertisements and video scripts across all company product silos.
•Launched six segmented newsletters to align with Lurn’s core product silos (including all new user email welcome series, daily/weekly content, and dedicated sales emails).
•Generated 5,000-10,000 registrants per live event after overseeing the email marketing for bi-monthly sales webinars.

•Oversaw 25.8 million in revenue over the course of 2020 from the AngelsandEntrepreneurs.com and TotalWealth.com businesses.
•Led eight internal direct reports, as well as the entire freelance contractor team.
•Created and executed all promotional campaigns through conception, writing, design, filming, review, and launch.
•Maintained full editorial and copywriting direction for both franchises.

•Directed the entire editorial strategy for MoneyMorning.com, resulting in eight million annual unique impressions and more than two million subscribers.
•Managed approximately 1,300 articles per year.
•Led a team of thirteen direct reports, as well as full direction on SEO strategy, best writing practices, and marketing campaigns.

•Wrote various grants and proposals for charitable foundations and government solicitations.
•Authored quarterly magazine, newsletters, press releases, news stories.