Business Development Specialist Swipe Sense
Designed and implemented the company’s business development strategies through targeted campaigns to reach optimum client prospects, including infection preventionists, chief nursing officers (CNO), and hospital administrators.
● Developed, produced, and presented comprehensive market and prospect presentations and reports for use by internal and external stakeholders through rigorous data analysis.
● Analyzed product and market data to help drive conversations with leadership and client prospects that helped increase company revenues by 1400% within a 1-year time frame.
● Successfully managed high-value pipeline with an estimated $3,000,000+ dollars in cumulative ACV.
● Collaborated in weekly calls discussing market conditions and revenues in order to generate effective responses to broader
financial conditions.
● Directed 65,000 communications between myself and target prospects per annum.
● Examine sales data, market trends, and customer insight in order to forecast accurate future sales data.
Market Expansion Project
● Led the expansion of the company’s market reach into other geographical areas in the Southeast such as Florida, Alabama, Mississippi, South Carolina, and North Carolina
● Conducted market research and developed plans to help more specifically tailor strategies towards new segments.
Competitive Analysis Project
● Spearheaded a project to analyze and understand similar vendors in the same space.
● Monitored other vendor activities which included analyzing the strengths and weaknesses of competitors.
● Helped create a plan to position ourselves more favorably against other companies' products.