Graphic Design / Product Designer

· Spearheaded June 2023 Project, successfully identified and
onboarded merchants for printable orders. Ensured a user-centric
approach by communicating with customers to gather feedback and
iteratively improve the ordering process.
· Designed and developed marketing materials with a user-focused
perspective, creating visually appealing and engaging assets that
resonated with the target audience.
· Utilized data from yearly surveys to create informative infographics,
allowing stakeholders to visualize fluctuations in outreach and identify
areas for improvement.
· Curated and managed content for WordPress websites, employing
high-quality photos and a streamlined format to enhance legibility
and user experience.
· Produced email marketing campaigns, optimizing user experience
and encouraging user engagement.

· Led a remote team to plan and execute successful online events in
2020, resulting in increased audience engagement and satisfaction.
· Implemented a new branding strategy for the annual conference,
resulting in a 30% increase in registration
· Worked closely with PD House Inc. designers to develop a user-friendly
mobile application, enhancing user experience and satisfaction
· Improved social media content across all platforms, resulting in a 60%
increase in followers.

· Redesigned the company logo to align with the brand’s new direction,
contributing to an enhanced visual identity and user perception.
· Developed user-friendly package designs for products, considering
both aesthetics and functionality.
· Managed and consulted on the website, blog posts, and social media
platforms, ensuring a seamless user experience across all touchpoints,
resulting in a 5% increase in click-through rates.