Marketing Manager - Technology

● Coordinate and execute integrated marketing plans to promote annual conferences, events,
services and policy deliverables using email and digital marketing, graphic design and project
management.
● Establish the processes and procedures for 900+ email campaigns annually, including the building and managing of the content calendar.
● Train team members and manage external contractors on email campaign workflow and platform.
● Spearheaded the implementation of new communications and marketing technology solutions in collaboration with IT and Outreach, resulting in a 10% increase in overall average email open rate.
● Employ project management skills to oversee large-scale projects using MS Project such as the marketing plan for a 5,000+ membership-based annual conference.
● Monitor, troubleshoot and optimize the email platform and data syncing with Salesforce.
● Collaborate across the organization to traffic, schedule and approve content for email campaigns.
● Provide comprehensive email analytic reports looking for trends and opportunities for growth.
● Design, issue and develop communication strategy for digital credential badging.

● Implemented and optimized multiple segmented email, print and SMS campaigns for the student recruitment cycle from inquiry to enrollment for 20,000 prospective undergraduates and graduates.
● Designed and coordinated digital recruitment strategies by analyzing engagement trends on digital platforms.
● Trained and mentored eight part-time interns each academic year.

● Managed operations, facilities contracts, event registration, and attendee communications for mindfulness-based workshops.
● Served as the main liaison for participants ensuring high levels of customer satisfaction through email and community manager for online forums.