About Me
My personal mission is to help make people’s lives easier. I have thrived at the intersection of marketing, customer experience, and technology, and have collaborated with clients and other stakeholders to understand their pain points, gather feedback, and propose solutions. I get joy out of transforming complex business problems into teachable moments, empowering clients along the way.
I am comfortable defining product visions and requirements, establishing roadmaps and market strategies, and translating these into meaningful features that drive value for both clients and end-users. In the past I have managed development, QA, marketing, and support teams, prioritizing the quality of the products and services we offered while conducting regular data analyses and testing to identify trends, patterns, and user behaviors that inform product optimization strategies. The possibility of working with a high-performing team and leveraging my skills to inspire positive change while meeting revenue and strategic goals really excites me.
Skills
Project ManagementSQLCommunicationSaaSAccount ManagementCustomer SuccessLeadershipAgileMarket ResearchQuality AssuranceScrumMarketing StrategyContract NegotiationOperationsBrand StrategyCompetitor Research
Experience
Designed, evaluated, and launched Urgently Health SaaS platform for desktop, iOS, and Android. Directed Marketing and Development teams, upholding our vision of making last-minute healthcare more accessible and convenient, and developed strategies, roadmaps, features, and optimizations based on feedback from patients and medical professionals.
Spearheaded the creation of the managed services department, designing product offerings, brand strategies, and pricing. Worked with businesses to understand their processes and software spending, translating requirements into functional solutions, while managing a team of technicians supporting over 200 computers in 5 distinct locations.
Managed client accounts and contributed to over 15 marketing campaigns, defining product use cases, pain points, and how our clients’ products met the needs of buyers. Researched market trends and performed competitive analyses, creating data sheets, case studies, blogs, white papers, and other collateral to support client sales and marketing efforts.
Education
MBA IT Management
BS Marketing
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