Digital Advertising Account Manager

• Establish trusting relationships with partners and clients
• Work with internal and external partners to identify client needs and suggest appropriate products/services including educating clients on all advertising verticals (i.e. Social, SEM, Display, DOOH, Video, Native, Mobile etc.).
• Provide plans/strategies/copy for social marketing campaigns
• Manage opportunity pipeline against Sales objectives/metrics to exceed monthly, quarterly, and annual targets
• Work with Partners to present our company to potential clients and assist them in closing deals
• Customize product solutions to increase customer satisfaction, including all verticals (social, SEM, display, DOH,
• Responsible for all client communications and the efficient completion of client deliverables on key accounts.
• Facilitate client approvals on advertising, media buys, change orders and invoices as well as managing overall campaign costs and payment collections when necessary.
• Enable accurate and regular two-way communication between the client and agency to ensure project success and manage client expectations.
• Work closely with each department within the agency to ensure timely and accurate delivery of campaigns and projects for the client.
• Develop and maintain a deep understanding of agency capabilities and services and effectively communicated all offerings to clients or prospects.
• Report to the Manager of Account Services and provide regular reporting and feedback on all account activity and progress.
• Conduct ongoing research/reporting and analysis to educate and assist clients with marketing strategies and new opportunities.
• Present creative work and campaign details to clients for consideration and approval

• Served as the lead point of contact for all customer account management matters
• Built and maintain strong, long-lasting client relationships
• Developed trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
• Ensured the timely and successful delivery of our solutions according to customer needs and objectives
• Clearly communicated the progress of monthly/quarterly initiatives to internal and external stakeholders
• Developed new business with existing clients and/or identify areas of improvement to meet sales quotas
• Forecast and tracked key account metrics (e.g. quarterly sales results and annual forecasts)
• Prepared reports on account status
• Collaborated with sales team to identify and grow opportunities within territory
• Assisted with challenging client requests and issue escalations as needed

• Managed the QA, launch and optimization of display media campaigns
• Handled programmatic media buying for Audience Extension products
• Secured and tested campaign creative
• Scheduled ads in software
• Verified all creative assets were functioning properly and reporting correctly on internal and third-party ad servers
• Monitored campaign performance for both delivery and measurement
• Suggested and implemented campaign optimizations post sale
• Coordinated with third-party ad servers, rich media vendors, clients and internal partners on all elements related to creative specifications, submissions, and ad trafficking
• Assisted in running the QA, maintenance and optimization of third-party ad networks and exchange campaigns
• Assisted in reviewing, testing, and certifying ad server technology vendors to ensure compliance with company ad policy guidelines
• Delivered display ad performance reports to sales team
• Provided analysis, insights, and recommendations to optimize the performance of display media campaigns
• Managed the display reporting process to finalize campaign delivery and reconcile reporting discrepancy
• Coordinated with internal partners to finalize billing and ensure invoices were delivered and paid in a timely manner

• Own campaign execution from start to finish
• Implement placement and monitor pixels and troubleshoot
• Secure creative assets and QA to spec
• Traffic creative from setup through publisher distribution
• Manage creative development process on applicable campaigns
• Maintain ongoing communication with clients and/or Account Manager
• Troubleshoot campaign setup and/or execution issues as they arise (reporting, creative and/or pixels) and escalate to Tech, Help Desk or Supervisor to proactively resolve issues
• Direct attention to campaign performance, pacing and updates relevant to all campaigns and update Account Manager accordingly
• Produce monthly client reporting, including insights where applicable
• Monitor campaigns to verify all areas of campaigns are live and delivering as planned with no issues
• Ensure all client billing information is correct and current, coordinating with Media and Finance departments to ensure proper billing.
• Complete internal assignments – consisting of, but not limited to, quarterly updates of internal documentation, projects and assigned trainings – by specified deadlines