Director, B2B Strategic Sales & Partnerships Freshly
Built, managed, and coached a team of 9 Account Managers to focus on expanding business relationships with key clients, old and new to achieving quota. Accountable for onboarding, OKR/KPI attainment, Salesforce training, lead generation, qualification, pipeline management, client demos/pilots and email/marketing campaigns to maximize the value or our partnerships.
• Successfully increased B2B Sales & Partnerships form $0 to $8M. Led team in sales as the #1 sales representative generating over $1.8M in the first 12 months exceeding sales quota by 160%
• Pioneered the creation and roll out of Freshly’s first ever Sales department by inventing product offerings, SaaS solutions, deal structures, buyer personas, client engagement, partner referrals, consumer cobranding & marketing journeys which increased lead generation by 30% quarter over quarter
• Worked with Account team to drive pipeline visibility and growth in the US market by identifying, qualifying, and educating potential clientele via cold calling, talking points, client meetings, pitch decks, live events and show plans, webinars, expos, email campaigning and direct outreach to drive revenue
• Developed and implemented processes, tools and technologies to monitor and evaluate key customer strategies business trends and operational priorities to support new partnerships to increase adoption
• Collaborated with cross-functional teams such as Accounting/Finance, Customer Support, Commercial, Government Affairs, DevOps/Data, Operations, Marketing, Engineering and Legal to ensure a seamless and integrated customer experience from our core program
• Presented to leadership & C-level Execs to review sales forecasts, revenue & strategic opportunities, finance modeling, updates on managing multiple projects and company ROI