Social Media & Communication Manager

-Spearheading social media and communications efforts for eight of Oklahoma City's largest restaurant groups, encompassing a total of over fourteen locations.
-Managing comprehensive marketing plans, social media strategies, content calendars, monthly promotions, events, and content creation, including Reels, graphics, stories, email marketing campaigns, and marketing materials.
-Collaborating with store teams and General Managers to develop monthly marketing and sales strategies to drive business growth.
-Creating various print materials such as menus, posters, signs, and more to support marketing initiatives.
-Cultivating partnerships with local influencers to facilitate mutually beneficial collaborations that promote both the restaurant locations and influencers.
Proficient in capturing and editing food and beverage photography, as well as orchestrating and styling photoshoots.
-Creating and editing engaging food Reels and videos to enhance social media content.
-Achieving remarkable results, including increasing overall Instagram engagement by an average of 48%, growing the Instagram following by an average of 1239 followers, and boosting the Facebook following by an average of 811 page likes.
-Implementing in-store promotions to maintain customer engagement through a combination of in-store and online marketing techniques.

-Spearheaded brand management for up to seven restaurant concepts, encompassing over 45 locations.
-Created and executed comprehensive marketing campaigns, focusing on content creation, public relations, and cross-concept communication.
-Managed email campaigns and daily social media monitoring and scheduling.
-Successfully launched marketing campaigns for new restaurant concepts, ensuring a flawless and effective opening.
-Developed structured marketing strategies that led to continuous brand growth, resulting in over 12,000 followers per month.
-Collaborated with community stores and companies to drive cross-promotional efforts, increasing brand awareness for both parties.
-Conducted research and recruited influencers to represent each brand, aligning with their specific personas.
-Consulted with Restaurant Owners and Managers to strategize and execute marketing initiatives, promoting new concepts, menus, daily deals, features, and services.
-Provided valuable recommendations to enhance the public image of each restaurant concept.
-Spearheaded the creation and execution of social media and influencer campaigns, achieving measurable results.
-Produced analytical reports to track and evaluate campaign performance.
-Captured and edited all photos for each restaurant concept, maintaining a consistent visual identity.
-Took the lead in styling for product photoshoots, ensuring high-quality, on-brand visuals.
-Co-led the design, creation, and implementation of marketing collateral, contributing to the overall brand identity and consistency.

-Strategized, created, and scheduled social media campaigns and email marketing for up to 10 clients at a time
-Created graphics for several social media campaigns in many different fields including food, travel, pest control, grocery stores, and home builders
-Worked with high-end brands to develop marketing campaigns including Joy Cone, RoomKey, and Braum’s Stores
-Collaborated with clients and other staff team members in generating content ideas ● -Managed communication between client and project managers to create smooth campaigns

-Majored in Marketing Communication