Defined the customer experience across B2B and DTC channels, and provided leadership and structure to customer facing entities throughout the organization. Administered CRM, ERP, VoIP, and eCommerce systems.
- Outlined CX touchpoints; constructing KPIs, SOPs, and workflows to achieve company goals and strategic objectives.
- Provided VotC and drive customer centric projects by collaborating effectively with key departments.
- Anticipated, uncovered, and corrected CX disruptions.
- Analyzed ROI of systems and processes, implemented improvements, and tracked company-wide outcomes.
Inside Sales Manager
Created and managed an inside sales team to maximize customer acquisition and retention within B2B Gift industry.
- 30% YOY growth and 160% ROI increase over existing solutions.
- Established channel specific sales processes and strategies.
- Trained and developed sales reps to meet and exceed goals with KPI targets.
- Oversaw seasonal campaigns, promotions, and sales events.
Customer Service Manager
Developed and managed inbound and outbound call activities within consumer goods including customer service, sales, sales support, early collections, and special projects.
- Instituted an advanced telephony system and processes to improve response times by 60-80%.
- Provided training and individualized coaching for excellent customer service rep development.
- Implemented and maintained ACD, email, and chat support channels with optimum ASA and SLAs.
- Oversaw timely project completion and cost-effective solutions.