Product Designer

Saved the publishing Company $38.5 million by redesigning the process for translating the full suite of English materials into Spanish; conducted UX research, documented the service design blueprint, iterated and disseminated the process to stakeholders.
Leveraged bilingual design expertise to create user interfaces, interactions, and experiences that seamlessly accommodated multiple languages using Figma and Miro.
Reduced the time-to-market for translated materials, taking production of bilingual books from 12 to 75, resulting in a 525% increase in production across all digital and print output. Utilized stakeholder interviews, user journeys, usability testing to understand bottlenecks and create streamlined solutions.
Implemented onboarding technical documentation resulting in a 10% decrease in the average time required for new hires to master the workflow; conducted user journeys, created service design blueprints, tested the process to receive feedback and make improvements.
Created a design library for mobile and desktop, focusing on a comprehensive audit of various design components, analyzed the challenges with disjointed designs, and considered the impact of a bilingual audience. Focused on typography, color choices, states, UI patterns and tokens.
Collaborated with cross-functional teams in an agile environment to help create solutions such as content strategy and localization; considered information architecture, user centered design, iterative design, and accessibility.
Focused on process and visual design, by creating sketches, wireframes, mockups, and rapid prototypes. Worked with engineers for QA, documentation, and the handoff process.

Helped the company expand its market share by 10% by creating design libraries for subsidiary brands, redesigning the use of promotional collateral, creating email marketing and social media community accounts to bolster customer engagement.
Conducted a comprehensive audit of website information architecture and design heuristics to improve usability. Redesigned several company websites to improve wayfinding, UI navigation through affordances, revamping visuals to align with the brands’ evolutions.
Created a design library for each of the three subsidiary companies; focused on the Atomic Design methodology, accessibility, UI components and patterns, typography choices, and documentation for use-cases.
Devised data-driven digital campaigns geared towards enhancing web traffic and anticipating user-centered market trends, resulting in a 30% growth of online customer engagement.
Spearheaded the re-designs across desktop and mobile, focusing on working collaboratively with the CEO, COO and engineers. Scoped requests, created briefs and documentation for project management to ensure that deliverables were timely and within budget for all the company’s brands.

Created social media collateral for Té Hindú, Colombia’s largest tea company. Introduced the company to new user segments.

Designed email templates and internal communication campaigns to engage staff and disseminate information.

Double Bachelor's Marketing and Graphic Design