Founder ORCA Sports Wear, Co
• Product Manager: Led a 200% growth in production capabilities through streamlined value chain processes and automation synthesis.
• Recruitment and Training: Successfully recruited and trained staff and higher management in the U.S. and Mexico for inside/outside sales.
• Strategic Planning: Identified and capitalized on strategic opportunities and alliances both domestically and internationally.
• Marketing and CRM Management: Oversaw marketing, CRM, e-commerce, social media, commercials/ads.
• Supplier Relations: Worked with domestic and international suppliers for sourcing and product assembly.
• Customer Relations: Built and sustained relationships with business owners and franchises in the greater Bay Area.
• Advertising Campaigns: Ran successful advertising campaigns, conducted profit/demand forecasting, and competitor analysis.
• Sales Team Management: Directed and managed the sales team for both B2C and B2B marketing.