Financial Analyst

• Monthly reconciling of in-house data sets with partner lender reports for accounting department.
o Found $75k in additional revenue.
• Updated weekly account data for sales team and organized data in pivot tables for end user consumption.
o Provided metrics to the head of sales around various aspects of the sales team.
• Created Tableau Dashboards that drove business decisions for the company.
o Organized data that led to starting a new product line
• Worked closely with key stakeholders from marketing, sales, and technology and provided analysis on various data points related to company revenue trends.

• Conducted research to curate a database of 1500+ prospective software users and input data into HubSpot for development of primary email campaign.
• Created automated email outreach campaign for prospective software users that had an average open rate of 31.4%
• Participated in initial sales calls with potential customers identified through marketing campaigns.
• Reported, analyzed, and interpreted data for use in optimizing marketing plans, content strategies, and paid campaigns.
• Created general marketing content such as website landing pages, blog posts, newsletters, and social media posts.

• Efficiently and effectively responded to customer inventory needs.
• Demonstrated an ability to confidently manage multiple tasks in a high paced environment.
• Trained and developed several part-time employees in Parts Specialist roles.
• Developed strong communication skills working across functions (e.g., retail, warehouse, and management).

• Provides comprehensive academic support for students in statistical methods and tools to business students at the College of Charleston
• Coaches students in developing analytical thinking and problem solving skills