Business Analyst
About Me
A business analyst specializing in optimizing business processes with data analytics and automation skills. Experienced in tools such as Salesforce, Microsoft Power Platform, and others.
Skills
SQLSalesforceData AnalyticsAutomationGoogle AnalyticsMarketing AutomationAsanaUsability TestingTrelloPardotData Automation
Education
Master of Science (M.S.), Marketing
Experience
* Analyze and optimize existing marketing and sales processes by conducting discovery interviews with end-users.
* Develop reporting systems with data visualization tools such as Power BI and Looker Studio for sales and marketing teams.
* Collaborate with business and IT teams to design and build solutions for sales teams to manage data from distributor and reseller partners.
* Design test cases and conduct UATs with end-users to verify deliveries.
* Provide post-go-live training sessions and support to end-users.
* Planned and executed email marketing programs with HQ and European marketing teams to reach, segment, and nurture prospects with automation in HubSpot and Salesforce Account Engagement.
* Optimized processes of lead capture and passing MQLs to sales teams located in different countries with tools like Salesforce Account Engagement.
* Provided marketing analytic insights to executive and sales teams with tools such as Google Analytics, Piwik.Pro and Looker Studio.
* Collaborated with front-end developers to improve the online experience for lead capture.