Senior Sales and Marketing Executive

Nashville, Tennessee, United States
- Led the $40MM Gillette, Venus, Joy and Olay brands on the Dollar General Team.
- Boosted sales by 13%, profit by 6%, and grew the Skin Care category by an additional 40%.
- Doubled Olay's assortment for an incremental $2.3MM in shipments and 93% sales growth.
- Cultivated strong relationships with clients by delivering winning plans across budgeting, assortment planning, merchandising, shelving and promotion planning.
- Partnered with the Nashville SC soccer club to promote new item launches, creating custom in-store displays and executing a digital awareness campaign on Nashville SC’s Instagram.
- Coordinated with the PR agency to ensure the smooth delivery of press releases.
- Handled communications between the agency and internal teams to ensure the successful creation of displays, ad features, sales promotions, on-shelf availability, and product in-stock.

Fayetteville, Arkansas, United States
- Boosted e-Commerce sales by 11.5%, profit by 3%, and market share by 1.2% at Walmart.
- Grew the size of e-Commerce sales by 4% compared to in-store sales in 1 year.
- Optimized marketing budget ROI by planning and executing performance marketing campaigns including banner ads, land page takeovers, paid search, SEM, SEO, and paid social.
- Maintained 98% eCommerce content quality rating across 200 SKUs by developing custom e-Content according to Walmart's quality standards, improving SEO, organic search and performance marketing tactics by 50%.
- Monitored Walmart.com placements daily and maintained 40% share of voice across 10 key search terms and negotiated for additional placements each month.
- Led the early and exclusive e-Commerce launch of GilletteLabs, owning project management and engaging with cross-functional teams, and selling out in 2 weeks.
- Led the best-in-class launch of Gillette Intimate Grooming on Walmart.com with 99% content quality, 158 reviews and created the first virtual bundle on Walmart.com.
- Grew Braun’s e-Commerce sales by 6.2% and assortment by 7 items, including Braun’s first female IPL to be sold at Walmart for DTC shipping.

Charlotte, North Carolina, United States
- Grew assortment by 4.2%, on-shelf availability rate to 95%, and improved in-stock rates by 13%.
- Delivered a 11% increase in sales, 10% profit boost, and grew e-Commerce sales by 124%.
- Managed trade fund effectively, driving promotional ROI up by an astounding 133% while maintaining forecast accuracy at a steady rate of 3%.
- Boosted market share by 1.4% via digital, social, branded and performance marketing execution.
- Launched performance marketing campaigns to recapture lapsed users, boosting sales by 14%.
- Improved in-stock rates by 13% after adding 217 pegs across 41% of stores.

New York, New York, United States
- Provided weekly campaign KPI performance updates and optimized metrics by conducting A/B tests, audience segmentation optimization, and content influence studies.
- Increased qualified site traffic to Utah Tourism's site, increasing hotel bookings by 162% through sponsored content renovation.
- Identified HPE's top markets through consumer insights and analyzing data insights, leading to ad spend efficiencies and a 392% revenue boost from future campaigns.
- Collaborated with the creative agency to optimize American Express' lead generation content strategy and provide creative insights, resulting in 100% growth.
- Relocated swiftly to Nativo's NYC office, leading SEM & SEO campaigns in Canada and the UK.
- Grew existing businesses 3x on average, while driving new business with the sellers.
- Received the Superior Client Success award in recognition for my excellent customer service, CRM management, ability to collaborate, lead performance and manage multiple projects.

Rio de Janeiro, Rio de Janeiro, Brazil
- Quickly and accurately recorded all statistics and substitutions that were broadcast on NBC.
- Escorted athletes to their post-match press conferences, photographs and TV interviews.
- Performed crowd control among the press on behalf of the athletes, as needed.
- Prepared the venue and ensured the system worked smoothly ahead of each match.
- Submitted all final match statistics and scores to the supervisor at the end of each match.
- Trained new volunteers and aided throughout the match, as needed.
- Provided excellent customer service to guests in Portuguese, Spanish and English.

Baton Rouge, Louisiana, United States | Major: Marketing

Brave-Heart Children in Need - Served as Head of Media & Public Relations. Authored the official press release and distributed it to major media and mass communications outlets. Served as the event’s spokesperson, conducting a TV interview on ABC News.

Films in Motion – Managed the studio and actors’ social media accounts. Created promotional materials, newsletters and press releases. Liaised with VIP talent, including Olympic hurdler Lolo Jones, with professionalism and discretion in the office.

LSU Student Entertainment - Planned LSU's annual concerts. Performed artist relations with featured talent, such as Karmin, Lupe Fiasco, Grace Potter and Weezer. Handled all promotional press coverage and press coordination during the show.