Director of Marketing

● Offering marketing related consulting services creating robust strategies and campaigns for global gaming and entertainment companies, such as Nkidu Games, thatgamecompany, YZY, SpaceTime Strategies and more.
● Created a targeted strategy for advertising the successful 2019 NFL/Verizon 5G Challenge to promote gaming on 5g technology with influencers.

● Spearheaded the planning and successful execution of "Once Upon a Puppet" at Gamescom within a stringent
one-month timeline, yielding critical player insights and identification of technical issues.
● Devised and implemented comprehensive marketing strategies encompassing go-to-market, social media,
community engagement, advertising, content creation, and influencer collaborations.
● Collaborated effectively with the art team to ensure timely delivery of high-quality content for targeted
marketing initiatives.
● Led the scouting and hiring of a specialized team for teaser trailer production, overseeing its alignment with
our strategic vision and brand messaging.
● Leveraged established industry relationships to secure extensive coverage on prominent news websites,
influencer channels, and Steam, enhancing brand visibility and audience reach.
● Managed and mentored a junior Community Manager, fostering professional growth and enhancing team
performance.
● Analyzed traffic and engagement metrics across various social channels and websites, providing actionable
insights for campaign optimization.
● Proactively sought and cultivated potential brand partnerships, driving co-advertising opportunities and
synergistic marketing efforts.

● Designed and crafted compelling presentation decks for RFPs, stakeholder meetings, and sales pitches,
effectively communicating complex ideas and strategies.
● Proactively identified and secured new business opportunities, developing and executing bespoke event
campaigns for high-profile clients and partners such as CLX Gaming, Dreamhack, Reedpop, among others.
● Managed the design, build, and execution of engaging and brand-aligned booths at major trade shows,
ensuring memorable visitor experiences and strong brand presence.
● Cultivated and maintained strong, lasting relationships with clients, understanding their unique needs and
providing tailored marketing event solutions to drive engagement with their communities.
● Utilized market research and data analysis to inform and refine marketing and event strategies, ensuring
alignment with client objectives and industry trends.
● Oversaw the allocation and management of budgets for client projects, ensuring optimal use of resources for maximum campaign effectiveness and ROI.

● Created a multi-channel marketing strategy for our new free website, Thangs.com, utilizing ads, influencer
content, designer relationships, blogs, how-to-videos, engaging community giveaways, and more. We steadily
saw a rise in our website traffic
● Designed, launched, and managed a Partnership Program with 3D Model Designers
● Orchestrated Influencer Marketing Campaigns to promote our new product; garnered over 100 million views
within 6 months and increased social media mentions
● Built relationships with and onboarded business partners for co-marketing campaigns with our influencers,
such as with LulzBot and Zack Freedman
● Created educative content and white papers to help educate our community on how best to use Thangs.com
● Utilized customer segmentation skills to elevate our email newsletter and blog performance, boosting open
rates by 150% and click-through rates by 312%
● Analyzed traffic and engagement metrics across various social channels, providing actionable insights for
campaign optimization
● Built a tracking dashboard to track the progress of our influencers and designers in our programs. Created an efficient framework for pulling data from our website weekly to display on this dashboard

● Developed and implemented a comprehensive global influencer marketing strategy, leveraging market data
and competitor analysis to drive success. Pioneered the Riot Games Partnership program that is still in use
today.
● Crafted and delivered informative presentations to key stakeholders, ensuring a cohesive understanding of
strategy and objectives.
● Orchestrated events and campaigns with influencers, collaborating with over 20 international Riot studios to
enhance reach and engagement.
● Fostered collaboration across teams, aligning goals to optimize workflow, prevent overlap, and efficiently
utilize bandwidth.
● Managed external vendors for global paid influencer campaigns and related events, ensuring alignment with
campaign goals and brand values.
● Worked closely with the business development team to identify and secure strategic partnerships, enhancing
brand value and market presence. Such as our eSports partnership with Alienware and influencer partnership
with Mastercard.
● Collaborated with development teams to create and implement effective go-to-market strategies for product
launches and promotions.
● Defined and measured key performance indicators and objectives, providing detailed campaign performance
reports and insightful postmortems.
● Ensured all global influencer campaigns complied with FTC regulations, collaborating with legal teams to
minimize risk.
● Closely coordinated with product teams to develop marketing strategies promoting new product features,
ensuring alignment with overall brand objectives.

MBA in Marketing, 3.9 GPA