Data Analyst - Data Scientist

Empowered individuals to analyze and confidently rely on data to inform decision-making across all business areas, eventually leading to an advanced data-driven culture.
Reduced frustration and saved time across Customer, Branding, and Technology departments by implementing effective communication tools and improving reporting processes, resulting in more accurate and impactful reporting.
Developed five highly effective dashboards in collaboration with Customer, Product, Sales & Marketing and Technology teams, resulting in a 98% visualization rate and providing critical insights to key stakeholders.
By implementing strategic insights-based initiatives and a well-defined activation process, I increased the number of power users (merchants) by 43%, resulting in a historic high level of engagement.
Achieved a 78% client reach through a data-driven year-end communication strategy, resulting in increased customer engagement and business impact.
Conducted multiple A/B tests to assess the performance of various strategies and initiatives, yielding diverse results, and subsequently formulated data-driven decisions to optimize outcomes and enhance overall effectiveness.

Successfully promoted 100% adoption of the Metabase visualization tool by all employees through comprehensive trainings, the creation of engaging content, and a focus on enhancing data literacy within the organization.
Created SaaS metrics such as Churn, LTV, ARPS, MRR, Revenue, and NPS using DBT.
Led a quality metrics project for Increase Card, demonstrating problem-solving skills, creativity, and teamwork. This included defining the initial situation and scope, proposing a solution utilizing two Metabase dashboards, and collaborating with the Data, Product, and Technology teams to identify the necessary technical requirements..
Successfully implemented the project within promised timelines and proposed iterations, resulting in a second project that allowed for monthly metric tracking and historic traceability.

Cultivated strong client relationships and collaborated with HR team to source top talent for their organizations. Led the entire recruitment process from start to finish, ensuring a smooth candidate experience and a strong pipeline of potential hires. Drove commercial success by building and maintaining long-lasting business relationships with clients. Provided valuable feedback to candidates during interviews and offered expert guidance to clients on their recruitment needs.