I am a communication specialist experienced in developing digital strategies to enhance brands' uniqueness by merging a data-centric approach with problem-solving and creativity. My background in customer relationships and retention allows me to deeply understand the expectations and needs of the targeted audience to effectively transmit companies' identity and purpose.
- Planning, management, and implementation of digital communication strategies and analysis of the results achieved to ensure campaigns’ optimization.
- Contents definition and creation in cooperation with creative professionals.
- Development of targeted media relations to improve the brand’s positioning.
- Development and execution of social media strategies to reinforce the brand’s positioning among the corporate’s internal and external stakeholders.
- Participation in the definition of personal branding strategies and social media profiles optimization.
- Contents creation in cooperation with a cross-functional team and external creative agencies.
- Analysis of KPIs and user insights to refine strategies and optimize campaigns.
- Website optimization, content editing, and performance analysis.
- Management of social media activity and data analysis.
- Definition and writing of customer-centered newsletter campaigns.
- Organization and promotion of events focused on networking and employee branding.
Writing of SEO-oriented articles focused on the innovation of the labour market.
- Optimization of customers’ online shopping experience, with a focus on website improvement and the introduction of automated email streams.
- Definition and management of communication strategies to consolidate the brand positioning, such as blog, social media, and influencer marketing operations.
Languages
Bachelor Degree in English and Spanish Language and Literature
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