Hello, I'm Yuri, a seasoned media buyer with over 8 years of experience in digital advertising. I specialize in social media ad buying, particularly on platforms like Facebook and TikTok Ads. My deep understanding of e-commerce operations complements my expertise in media buying. I'm also passionate about content creation and run a newsletter sharing insights on e-commerce, media, and advertising in the beauty and cosmetics industry. As a polyglot fluent in five languages, I bring a unique perspective to digital marketing.
- Developed and executed comprehensive media plans for various clients, leveraging data and
market insights.
- Generated weekly performance reports and strategized for scale.
- Crafted brand-aligned creatives for campaigns.
- Created and edited original, well-researched copy to meet client and company needs.
- Engaged in thorough research and audience understanding to enhance content effectiveness.
- Contributed to various creative and research processes.
- Managed e-commerce operations, focusing on revenue growth and customer experience
optimization.
- Developed strategies for online sales enhancement using analytics tools like Google Analytics and
Facebook Pixel.
- Implemented SEO and PPC best practices to improve digital presence.
Publicity and Advertising - College
Media Buying - Specialization
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