Senior UX/UI Designer

• Delivered across multiple teams, playing a large role in the timely launch of Holoride’s innovative in-car VR application. • Created multiple user interface solutions and product prototypes for testing.
• Conducted usability testing whilst incorporating feedback in to design iterations.
• Designed a user-friendly account management tool, integrating various technical solutions and constraints whilst meeting business model objectives.
• Worked closely with product owner and technical lead to create and maintain a product vision.

• Fostered a strong working relationship with CTO, CEO and developers to completely rework multi-user, enterprise augmented reality software application on HoloLens 2, RealWear, smart glasses and tablet devices.
• Translated technical complexity into simplified user-centric designs and highly efficient user experiences.
• Created the corresponding Design System for various cross-device user experiences, enabling the team of developers to work faster and with greater consistency.

• Employed effective user-centred design approach to create user experience and user interface designs
for new BMW car configurator, setting up new working processes and relationships with the client.
• Achieved validation of navigational system concepts for desktop and mobile via prototype creation and testing, lead to incorporation in to UI designs and then development.

• Successfully fostered close collaboration with other UX designers, marketing and engineers to support ideation and development of multiple conceptual self-improvement app ideas via various workshops.
• Ongoing creation of user flows, user stories, sketches, wireframes, rapid prototypes, and pixel-perfect specs to enable continuous enhancement and optimisation of VR platform software.

• Formulated multiple hypotheses, conceptualised, created prototypes and carried out usability testing enabling strategic decision on mobile presence (app vs website) to be achieved on time.