Sales Manager

-Developed & nurtured strategic partnerships with Key On & Off Premise accounts. Managed sales cycle from lead to close
-Handled beer portfolio [Kronenburg 1664, Carlsberg, Tuborg, Sanmiguel, Gorkha (local beer), Somersby] for key accounts that had a market share of 83%
-Managed a team of 8 Sales Executives and handled 1109 accounts generating a total revenue of USD 9 million
-Surveyed market areas to cross-sell, detect business trends, and prospect net new business opportunities
-Maintained ownership of sales enablement strategy and process - trained sales team, developed high-impact playbooks in collaboration with the sales leadership, product, and marketing team
-Coordinated with the management team regarding team meetings, sales presentations, market feedback, demand and supply, pricing, competitive brands, and industry trends
-Developed KPIs of the 8 Sales Executives to measure sales and daily activities for flawless execution in the field. KPIs elements included Sales Volume, Trade Receivables, and FIT (Focus, Independent, Track) Score focusing on product & perfect serve
-Planned for sales activities by defining objectives and strategies, and securing resources
-Built excellent relationships with customers through regular sales calls and emails
-Monitored & accomplished timely and productive execution of sales plans & promotions, coordinated use of product displays & point of sale materials, promotional events, and other product promotion opportunities resulting in a brand awareness increase by 30%
-Evaluated opportunities for partnerships, sponsorships, contract negotiations, and advertising
-Developed budget plans annually & tracked weekly/monthly progress. Budget for promotions/events and listing fee/annual outlet tie-ups
-Identified project goals, created project plans, and managed the project through completion by working closely with the sales & marketing team, customers, and stakeholders
-Efficient communication with inter-departmental teams for volume forecasts, pricing, distribution targets, events sponsors, & support materials to ensure all areas of the sales process are executed with the highest standards
-Worked closely with distributors to forecast sales, monthly performance reviews, and quality standards for product freshness
-Planned & participated in customer events such as beer dinners, musical events (Tuborg Open), and other major events/festivals, store tastings, and local events

-Developed marketing communications plan, strategy, goals, & budget. This helped employees get closer to the target and achieve it, focused their acquisition of knowledge, and helped them organize their time and resources efficiently
-Identified and researched potential clients, business opportunities, partnerships, and collaborations
-Built & maintained positive relationships with media, influencers, clients, partnerships, and other related parties
-Updated hotel promotions (Rooms, F&B) on social media. This increased guest engagement & reservations by 7% monthly
-Enhanced the company’s brand awareness and corporate image
-Managed corporate communication across internal channels/platforms
-Collaborated with cross-functional teams to develop and implement communications initiatives

-Accomplished marketing & sales objectives by planning, developing, implementing, & coaching
-Identified marketing opportunities by understanding the market, competitor’s share, strengths, & weaknesses
-Supervised and guided the team and provided incentives to motivate the team to achieve or exceed sales targets
-Monitored the performance of team members
-Implemented productivity, quality, & customer service standards
-Handled online marketing systems (Agoda, Expedia, Booking.Com). The hotel was awarded --Agoda Gold Circle Award 2015, and Guest Review Award from Booking.Com for the year 2016, and the Certificate of Excellence award from TripAdvisor 2016

-Assisted the Front Office Manager in ensuring the smooth & efficient operations of the Front Desk including Switchboard, Reservations, and Bell desk. Controlled 836 guest rooms in the hotel
-Conducted duties of a night auditor
-Assisted with the delivery and execution of the loyalty program including amenities, guest welcome letters
-Fulfilled all inquiries, requests, complaints, or problems of guests and ensured complete satisfaction
-Acted as a liaison with the Sales & Catering, Food & Beverage, Engineering, and Housekeeping departments
-Guaranteed department adherence to company policies, procedures, and standards
-Assisted in providing staff with ongoing coaching, training, and development

-Guided & trained associates in food preparation, service, sanitation, and safety procedures
-Resolved customer complaints
-Scheduled duties, responsibilities, and workstations to associates by work requirements
-Assisted the Restaurant Manager in the development of a positive, motivated, dynamic team
-Oversaw operations with high efficiency & dedication and forecasted sales & profits of the restaurant