I am a Marketing Lead with 8+ years of experience in digital marketing, product growth, and performance-driven strategies across fintech, SaaS, e-commerce, and service businesses.
I have worked in both large companies and smaller businesses, growing from hands-on execution roles into positions where I owned marketing direction, growth experiments, and cross-functional coordination.
My focus is not on isolated tasks, but on end-to-end marketing impact: from understanding user needs and funnel logic to launching, testing, and improving solutions tied to business goals.
In recent years, I have led marketing initiatives in a consulting and operational format, working closely with founders and internal teams. I take responsibility for prioritization, process building, and coordination of internal and external resources.
I am strongest in environments where marketing is tightly connected to product, analytics, and revenue, and where clear ownership, realistic expectations, and long-term thinking are essential.
I value decisions based on data, business context, and measurable outcomes. I bring a structured approach to growth, funnel optimization, and marketing management, with a strong emphasis on practical results
Founded and currently lead an independent marketing consulting practice, owning marketing strategy and execution for client businesses across fintech, e-commerce, SaaS, education, and services. Responsible for channel decisions, budget prioritization, growth hypotheses, funnel design, analytics, and coordination with internal and external teams.
Owned performance and growth initiatives in a product-driven fintech marketplace. Worked across acquisition channels, collaborated with product, analytics, and development teams, and contributed to funnel optimization and campaign evaluation.
Supported acquisition and growth initiatives across digital channels in a large financial ecosystem. Worked with marketing analytics, structured reporting, and regulated processes requiring alignment between marketing, analytics, product, and compliance.
Owned marketing strategy for commercial and mixed-use real estate projects. Planned and executed digital campaigns, aligned messaging with sales and project teams, and improved analytics and reporting for better decision-making.
Worked on multiple SMB projects in hands-on execution and growing responsibility roles. Managed traffic acquisition, campaign setup, basic analytics, planning, prioritization, and coordination across e-commerce, local services, and early-stage products.
Vocational secondary, Computer Science, Computer Programming Technician
Vocational secondary education in computer science and programming technician studies.
Professional Qualification Assessment, Computer Systems Programmer
Professional qualification assessment in computer systems programming.
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