Senior UX/UI Product Designer

• Supported the full UX process for customer-facing solutions, contributing to research, specifications, flows, UI design, prototyping, testing and launch across mobile, web and embedded platforms.
• Helped build a cross-platform responsive design system and worked on the full mobile app redesign, reducing the car-registration flow time by 25% and increasing mobile adoption by 30% through research-driven iterations.
• Improved key conversion paths, contributing to an increase in Sell-through Rate (STR) by 24% through flow optimization, testing and iterative refinement.
• Produced and maintained high-fidelity mockups, interactive prototypes and UI guidelines for consistent implementation across teams.
• Designed and improved the corporate mobile application - structuring logic, user flows, wireframes, visual UI and supporting user testing.
• Conducted interviews, surveys and usability testing, turning user insights into practical improvements across devices.
• Collaborated with customers, product managers, developers and external partners to ensure smooth delivery and alignment with business needs within an Agile/Scrum environment.

• Owned the end-to-end UX/UI of a multi-brand e-commerce ecosystem, leading research, user flows, prototyping, and the full checkout experience.
• Launched 47 new product categories and optimized the entire conversion funnel, scaling overall sales 4x through data-informed UX improvements.
• Designed and A/B-tested high-conversion landing pages; improved key metrics including CTR, add-to-cart rate, and checkout completion
• Applied user research, interviews, and analytics to drive product decisions and validate hypotheses.
• Achieved an average ROAS of 4.8 across Facebook and Instagram campaigns through optimized user journeys and conversion-focused design.
• Elevated product value and positioning - turning no-name items into premium/ luxury-perceived products through strong creative direction and high-quality UX/UI execution.
• Oversaw all supporting visual work (art direction, product photography, video production, and brand identity) as part of the broader product strategy.

• Designed a high-conversion website and optimized the full user flow, resulting in a 2x increase in sales conversion.
• Applied UX research, wireframing and rapid prototyping to validate key user journeys and refine the booking experience.
• Developed an aggressive digital marketing strategy aligned with UX improvements, boosting acquisition efficiency and overall funnel performance.
• Delivered the complete brand identity, visual system, and supporting graphic assets (web + print) to ensure consistent communication across all touchpoints.

• Led the end-to-end development of Nextcar’s B2C car-configuration and instant-pricing service - from market research to UX flows, UI design and delivery.
• Directed a small cross-functional IT team, aligning design, engineering and business around clear product priorities.
• Defined the full product vision based on deep analysis of the Ukrainian automotive import market and user needs.
• Created a unique pricing tool for US-import vehicles that became a key market differentiator.
• Contributed to reaching over $5M quarterly turnover in 2013, positioning the company among the top local players.
• Built the Nextcar brand and digital presence from scratch, shaping core messaging and early product experiences.
• Designed dedicated landing pages for individual car brands/models to improve clarity, engagement and conversion.
• Oversaw all supporting visual production (photo, video, graphics) strengthening the company’s design-first positioning.