Research Analyst

- Managed quantitative surveys by providing actionable insights for itinerary research, trip cancellations, UX, ad testing, guest & employee experience, and product development
- Programmed surveys in Qualtrics with clear wording and proper logic, used PowerPoint, DisplayR, and Power BI to analyze 5,000+ responses of data and share clear and engaging findings
- Ensured quality control by monitoring survey quotas, testing survey links, proofreading, validating data, and troubleshooting, reducing errors by 30%
- Guided qualitative research efforts, crafting engaging activities for a blinded community, monitoring activity engagement, and contributing to insightful weekly reports which led to increased bookings
- Managed focus group & IDI recruitment and incentive distribution, enhancing guest engagement by maintaining accurate profiles for over 200 participants
- Collaborated with vendors and stakeholders to personalize email strategies, increasing response rates by 15%
- Earned employee of the quarter (Q4 2022) recognition for consistently exceeding performance by delivering high-quality research outputs on multiple projects

- Tracked 20+ digital media/advertising campaigns daily across display, video, mobile, native, and CTV channels, ensuring brand safety
- Liaised with cross functional teams and third party vendors to review SOWs gather data and reports, setup campaign goals, investigate quality issues, and maintain privacy and confidentiality of data
- Analyzed and recommended campaign targeting recommendations based on a variety of brand safety metrics, leveraging advanced functions in Excel (Vlookups, pivot tables) & SQL that boosted campaign effectiveness
- Corrected HTML and Javascript ad tags to ensure proper measurement, saving >12,000 in lost ad spend
- Consistently enhanced best practices including process, tools, methodologies, and communication resulting in a 20% increase in team productivity
- Coordinated with teams to create Tableau dashboards & trained on daily campaign management processes

- Created and contributed to designing 25 online dashboards for clients by cleaning and programming wave by wave data through SPSS & Python as well as setting up cross table tools, KPI, and layout design
- Programmed and validated over 200 survey links to ensure seamless data collection during fielding, resulting in a maintained participation rates across all client projects while minimizing errors
- Communicated with internal teams to enhance user experience and resolve quality issues, reducing errors

- Conducted research for 20+ clients, utilizing segmentation, tracking studies, and online communities
- Performed competitive analysis and secondary research using social insight tools, built taxonomies, updated dashboards, and completed ad hoc data requests

- Interpreted and coded over 300 hours of visual behavioral data footage via eye tracking analyses of consumers for various clients by recording behavior, location, and product interactions
- Divided and labeled over 1000 store products from still images for later analytics work
- Generated heat maps to develop retail strategy by examining instore traffic flow, signage & product interaction leading to in-store improvements that increased customer engagement

Minor in Political Science
GPA: 3.7