I am a growth marketing and go-to-market professional with experience spanning fintech, regulated trading platforms, impact technology, consumer brands, beauty, gaming, and FMCG. I work across product positioning, launch planning, customer acquisition, onboarding, retention, CRM, and lifecycle marketing.
I use customer research, campaign performance, sales data, and funnel analysis to set marketing priorities and improve commercial outcomes. My work has included improving activation by 15% at FlareX and increasing funded-account conversion by 10–20% through CRM and lifecycle initiatives.
I have managed substantial paid acquisition and trade marketing budgets, including approximately US$600,000 in annual acquisition spend and a ZAR3.5 million advertising and promotions budget. I regularly optimize channel investments across Meta, Google Ads, partner channels, CRM, and sales enablement activity.
I lead cross-functional delivery with internal teams, agencies, developers, sales teams, and external partners. I have managed marketing staff, guided sales representatives and interns, and coordinated launch materials, creative production, editorial calendars, and stakeholder approvals.
My current consulting work combines growth strategy with hands-on campaign delivery for organizations such as ImpactScope and Planet League. I translate technical, founder, and product input into practical messaging, content, campaigns, and customer journeys.
I am open to remote opportunities and relocation, particularly roles where I can build growth systems, improve lifecycle performance, launch products, and connect marketing activity to measurable commercial results.
I plan communications across greenwashing detection, impact finance, and energy topics. I define audience messaging and editorial calendars based on company priorities, partner activity, and industry research.
I turn founder and technical input into LinkedIn and X content, coordinate approvals and publishing, and assess audience responses to refine future messaging and content.
I plan content for the North East Nurdle Derby campaign, connecting football supporters with environmental activities. I translate competition rules and prizes into clear participation messaging and calls to action.
I coordinate creative assets and club-facing updates with the campaign team. I use channel performance and stakeholder feedback to improve campaign content.
I led FlareX launch positioning and go-to-market planning, including landing-page briefs, user education, and launch coordination. I aligned marketing, developer, and commercial work around acquisition and activation goals.
I analyzed onboarding and KYC drop-off using GA4, Amplitude, and Salesforce. I designed segmentation, lifecycle journeys, and behavioral triggers in Braze and HubSpot while partnering with IT on technical implementation.
I managed approximately US$600,000 in annual acquisition spend across Meta, Google Ads, and introducing-broker and partner channels. I also managed a Digital Marketing Manager and external agencies, using downstream conversion data to optimize budget allocation and delivery priorities.
I delivered a three-month marketing assignment supporting gaming product launches across South Africa, the United Kingdom, and Spain. I adapted positioning and campaign materials for regional audiences and equipped sales teams with product messaging.
I supported pre-launch sales and VIP client engagement and coordinated campaign, website, and creative delivery with commercial and product teams.
I planned the annual trade marketing calendar and managed a ZAR3.5 million advertising and promotions budget. I used sales, CRM, and campaign reporting to assess performance and reallocate spend.
I guided six sales representatives and a marketing intern on campaigns and incentives. I coordinated national promotions and Meta activity, contributing to 20% B2B sales growth over six months.
I held roles across marketing internship, business development, digital marketing, and employer branding. I reviewed account P&L, developed account plans, tracked sales targets in Salesforce, and achieved 84% of a ZAR2.1 million revenue target during pandemic restrictions.
I developed the Social Media Flirting prospecting approach adopted across L’Oréal zones. I also led local Brandstorm 2023 delivery, coordinated university outreach and participant communications, supervised interns, and managed agencies and internal stakeholders.
I delivered employer branding, digital, email, eCRM, segmentation, and digital campaigns with HR, communications, retail, and professional beauty partners. I used customer and competitor research to inform product messaging and an Afro hair-colour market proposal.
I tracked budgets, purchase orders, and invoices for Morvite and Ace Instants brands, including ZAR16.2 million and ZAR3.7 million budgets respectively.
I supported product and packaging launches, agency briefs, and brand campaigns. I analyzed sales, consumer, and competitor research to support brand planning.
Diploma, Marketing Management
Diploma in Marketing Management.
Training Program, Season 14
Completed SheFi Season 14.
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