Product Marketing Manager

Managed account strategy for 50+ enterprise accounts, enhancing profitability and growth. Led partner onboarding, developed omnichannel marketing campaigns (email, social, web), and implemented Salesforce CRM portal, streamlining operations and reducing administrative delays.

Revamped partner sales and onboarding processes by creating a centralized partner portal to improve sales enablement strategy.
o Collaborated across departments to streamline onboarding, enhancing data integrity and partner engagement.
o Identified 50 strategic accounts across 4 verticals, driving focused sales efforts that resulted in a 4x increase in sales with a video surveillance partner and expanded marketing support for a major networking partner.
• Collaborated with a coalition of tech partners to drive adoption of manufacturing integrations for industrial companies, addressing challenges with proprietary systems and post-acquisition integration.
o Provided marketing support and spearheaded the development of an animated video to better communicate integrated coalition solutions.
o This initiative helped identify 4 target accounts, with negotiations underway for a beta partnership upon departure.
• Created marketing email campaigns and leveraged co-marketing funds from Intel to enhance visibility. Hosted Nvidia-led training sessions at trade shows for sales teams and customers.
• Established partnerships with Lenovo and TD Synnex, implementing a cross-collaboration and lead-sharing program targeting major U.S. retailers.
• The Intel campaign added 500 new contacts to the marketing database, while Nvidia collaboration fostered engagement at the C-suite level across partner organizations.

Managed marketing programs for IoT and data center technologies by collaborating with globasales and product management, driving innovation and supporting strategic adoption initiatives. Delivered impactful virtual events with executive participation. Led marketing incentive programs with global sales, boosting pipeline growth and accelerating technology adoption.

• Partnered with Marketing Development Management to optimize fund utilization, resulting in doubled marketing project submissions and increased funds utilization from $350K to $4M.
• Streamlined program process, increasing field sales engagement 5x and claim rate by 60%.
• Coordinated and executed international customer events for the IoT team, partnering with product teams and sales organizations to develop and deliver technology roadmap presentations to indirect customers across multiple geographies, enhancing engagement and technology awareness.

Developed and nurtured new business opportunities for partner accounts, streamlining communication and onboarding processes. Conducted analysis and research to identify growth opportunities, driving demand and increasing sales pipeline effectiveness.

*3 month contract position covering for a maternity leave

Developed product messaging strategy for digital identity SaaS showcased at an international trade show. Managed external agency for integrated digital marketing campaigns and analyzed KPIs to evaluate campaign effectiveness and drive measurable results. * Three month contract

• Quickly onboarded as a contract Marketing Manager for TrustID, successfully managing the company's presence at an international banking trade show, including logistics, messaging, and sales meeting coordination.
• Led the integration of TrustID's website messaging into Neustar's corporate website, ensuring alignment with the parent company's branding and communication strategy.

Partnered with Product Line Management to craft customer-focused messaging for conferencing products. Directed GTM launches, achieving impactful trade show outcomes. Conducted market research, analyzed trends, and executed marketing programs with distribution partners, exceeding sales targets.

• Transformed cross-department collaboration and marketing strategy for Biamp's Conferencing product line amid exponential company growth through acquisitions.
• Partnered closely with the product manager to align on product launches, trade show strategy, and unified product messaging that described unique value proposition
o Designed and executed a comprehensive trade show demo for InfoComm (domestic) and ISE (international), showcasing how Biamp's conferencing solutions work together seamlessly, differentiating from competitors with a focus on installation experience.
o Led booth layout, display production, and messaging strategy, resulting in over 1,200 attendees at each trade show demo, generating significant leads.
o The initiative fostered unprecedented collaboration between sales, marketing, and product