Product Designer

- Owning end-to-end design process for complex enterprise-level B2B, B2C, B2B2C, and internal tools, from user research and ideation to execution.
- Collaborating with stakeholders to define product vision, strategic direction, product phases, and seamless end-to-end user experiences.
- Redesigned the funnel experience by analyzing user sessions to reduce drop-offs, which boosted the conversion rate from 1.22% to 4.46%.
- Created lead qualification workflows, streamlining the lead-to-sales process, reducing call times, and improving conversion rates.
- Introduced rapid experimentations in cross-functional teams, fostering hypothesis testing and the development of innovative features.
- Managing remote, multicultural teams of 3-6 members across North & South America, Europe, and Asia, ensuring high performance and alignment.
- Established a scalable design framework by creating a tokenized design system, enhancing development speed and consistency across products.

- Led a groundbreaking product initiative projected to become a global standard in clinical trials by 2029.
- Implemented state-of-the-art UX practices and AI to improve radiology team efficiency, reducing clinical trial operating time by 17%.
- Developed tools enabling real-time synchronization, eliminating manual report imports and streamlining workflows.
- Led a remote, cross-functional team of 5 to achieve milestones under an intensive schedule within a strictly regulated environment.

- Designed an advanced AI Nano OS cybersecurity from the ground up, shielding large enterprises from previously unknown attacks.
- Led a remote, cross-functional team of 5 in design and engineering, collaborating seamlessly with key stakeholders across multiple time zones.
- Developed an intuitive analytics dashboard that distilled complex data into actionable insights, improving adoption and retention.
- Innovated a user interface to visualize intricate attack patterns, simplifying over 1,000 processes into an easy-to-understand format.
- Partnered with the CEO to expand the project scope, including the complete rebranding of the company's corporate identity.
- Created impactful marketing materials and pitch presentations, contributing to the company’s acquisition by IBM in 2021.
- Introduced a scalable design system, enhancing user experience and accelerating development on the React platform.

- Built 12 complex enterprise products seamlessly integrated under one platform to deliver a smooth lead-to-customer experience, including:
--- Segmentation tool with powerful audience-specific content personalization for targeted marketing campaigns - Segment451.
--- Advanced HTML builder for scalable personalized email & SMS marketing campaigns, automation and & A/B testing - Campaigns451.
--- Event management tool with attendance tracking and automated SMS & email reminders - Event451.
--- Messaging platform with customizable routing rules and SMS/MMS integration - Conversations451.
--- Media management system with enhanced tagging, descriptions, metadata, folder management & advanced filtering - Media451.
--- User insights module leveraging intelligent historical & behavioral data to drive user engagement & conversion strategies - Insight451.
--- Import & export tool for complex data handling, including auto-mapping and custom scheduling - Data451.
Customizable & WCAG-compliant interface for optimal data visualization & user personalization - Dashboard451.
--- Automated application evaluations system and streamlined intelligent admissions - Decision451.
-Assembled and mentored cross-functional teams, fostering designer growth and maximizing contributions through 1:1 mentoring.
- Partnered with the CEO to guide teams from ideation to successful product launches, ensuring continuous enhancements across all solutions.
- Leveraged Angular and custom Material Design components to develop a cohesive design system and accelerate development.

- Directed product development from initial sketches to final delivery, overseeing art direction for photo/video shoots and managing post-production.
- Led creative projects from concept to execution, managing branding, interactive design, and full product lifecycles for diverse clients.
- Crafted logos, brand identities, and digital assets, ensuring strong alignment with brand vision and strategy.
- Designed an award-winning Tastly Android app for Coca-Cola, creating and applying Material Design principles for a seamless user experience.
- Enhanced digital presence for British American Tobacco in Eastern Europe through art direction and innovative interactive content.
- Led a full-scale online branding initiative, revamping Hemofarm Pharma, STADA Group’s digital presence.
Other Notable Clients: Similar Web, MBrainTrain, Roomz, Think Pink Bahrain, Ellecta Digital.