Director of Marketing, Brand, and Communications

• Full ownership of all marketing functions for a B2B agency in the wholesale building materials and retail hardware industries
• Add substantial value to YOY revenue increases, brand visibility, and overall industry positioning
• Collaborate with 45+ diverse marketing departments on go-to-market strategies, creative marketing leadership, event planning, and brand direction
• Skilled content creator with advanced proficiency in Adobe Creative Suite, MS Office, web design, and other key software applications
• Extensive experience utilizing marketing content and calls-to-action (CTAs) to drive lead generation and boost sales
• Design marketing campaigns, promotional plans, and other assets for national distribution
• Manage CRM systems for invaluable data collection and analyzation and to steer implementation of marketing programs that drive sales growth
• Website development, multi-media design, and management of company’s online profiles
• Lead team of inside sales, customer service representatives, and other support staff
• Develop compelling promotions and create polished sales enablement resources including email campaigns, catalogs, flyers, brochures, banners, slide decks, case studies, and event materials
• Develop strategies for tradeshows and design engaging booth elements to maximize impact
• Execute diverse strategies to drive engagement and influence sales outcomes at events
• Oversee all company logistics for tradeshows, corporate meetings, and business events, including travel arrangement, budgeting, freight, entertainment, and personnel management
• Experienced in professional photography and video production, enhancing marketing efforts
• Implement best-practice procedures and digital technologies to streamline sales and marketing processes, driving overall efficiency

• Directed comprehensive marketing strategies for nationwide life & health insurance carriers, brokers, agents and agencies
• Crafted email and digital marketing initiatives, graphics and advertisements, and actionable social media content to increase leads and foster agency expansion
• Collaborated with marketing divisions of top national carriers, such as UnitedHealthcare, Humana, Aetna, and Blue Cross/Blue Shield
• Designed and developed agency websites, integrating web tools to capture leads, showcase products, programs and initiatives, and provide continuing education opportunities
• Executed brand refresh initiatives and drove strategic brand messaging and planning
• Directed the development and distribution of marketing literature, direct mailers, and promotional items
• Oversaw digital and social media campaign strategies
• Planned and promoted agency events - with participation from 100’s of agents