Dynamic Director of Marketing and Business Development with over 10 years of experience driving international sales, marketing strategies, and project management initiatives. Proven ability to drive innovative campaigns that enhance customer satisfaction and contribute to significant business growth. Skilled in generating demand, optimising processes, and leading cross-functional teams to consistently exceed KPIs and deliver measurable results. Adept at fostering strong client relationships and deploying data-driven strategies for long-term success.
★ Pioneered digital marketing initiatives, resulting in a 50% revenue growth in 2024.
★ Enhanced client satisfaction by establishing customer feedback systems, improving scores by 25%.
★ Headed a cross-functional team to develop a new product line, capturing a positive increase in market share within six months.
★ Introduced innovative sales approaches, optimising client service operations to improve retention rates.
★ Steered $2M in multi-tactic projects across APJ & EMEA, delivering QBRs to stakeholders.
★ Conducted collaborative sessions to align teams, achieving a 20% improvement in customer satisfaction metrics.
★ Transformed customer feedback into actionable strategies, enhancing KPIs and operational quality.
★ Adhered to global compliance standards, leading to a 30% increase in service quality benchmarks.
★ Generated over $2M in sales-qualified leads annually for major global SaaS and Cybersecurity clients.
★ Designed and executed training programs, increasing team efficiency and client satisfaction by 20%.
★ Collaborated with senior leadership to enhance service delivery and operational performance.
★ Directed comprehensive business development and marketing strategies, resulting in a sustained increase in client acquisition by 30% and enhancing revenue streams.
★ Introduced cost-saving measures, reducing operational expenses by 10% while increasing quality output.
★ Enhanced client relationships by establishing strategic communication initiatives, resulting in higher retention rates.
★ Supervised high-profile accounts such as Michelin Tyres PLC and Belfast City Council, consistently exceeding expectations.
★ Increased sales by 75% in the first year and 25% in the second year by executing innovative marketing strategies including developing a fully responsive website and new online marketing and sales channels
★ Built a top-performing international team, effectively recruiting, monitoring performance, and providing feedback to decrease complaints and improve employee satisfaction
★ Facilitated hotel client star upgrade and expanded customer base through the construction and fit-out of restaurant, lobby bar and store after analysing customer profile and feedback, all within tight budget and time constraints
MCIM
APM Associate
Certified Marketing Insider
Google Analytics 4
SEO 2
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