Product Manager, Consumer Products Next Glass (Remote)
Product Ownership: Managed roadmap and strategy for Untappd, a global consumer app with 11.5M+ users, delivering features across app and web to enhance user engagement.
Untappd Shop: Defined, scoped, and launched an eCommerce solution for alcohol and merchandise sales across the US and Netherlands. Met deadlines and drove $550k+ in GMV through iterative releases and partner collaboration in 1 year.
Year in Beer Campaigns: Led three consecutive annual end-of-year campaigns part of $100k sponsorship contracts. Increased MAU by 7% and boosted paid subscription conversions by $50k ARR.
Anonymous User Functionality: Delivered anonymous user access to reduce onboarding friction, driving an additional 75k in total active users on the app.
CleverTap Integration: Enabled personalized marketing campaigns and in-app messaging through CleverTap, supporting segmentation, shop funnels, and campaign reporting, enabling the $550k GMV growth.
RevenueCat Integration: Migrated subscription management to RevenueCat, resolving 800+ subscription errors, reduced support tickets by 20%, and improved reporting for finance and stakeholders.
Community Relationship: Rebuilt trust with the 400+ moderator community by addressing key pain points through the delivery of 10 critical improvements within 6 months, enhancing moderator efficiency and overall app experience.
Operational Efficiency: Refined support processes, reducing developer time spent on triage to 10%, enabling focus on feature development, and improving response times for escalated tickets.
Team Leadership: Managed a cross-functional team of 4 developers and a product designer, driving bi-weekly sprint planning, prioritization, and UAT for new features.
Cross-Functional Collaboration: Partnered with stakeholders, execs, and third-party vendors to prioritize features, manage releases, and ensure alignment on strategic goals.