Site merchandising

Experienced e-commerce professional with a strong background in site
merchandising and digital marketing. Skilled in optimizing customer experience and
executing successful international campaigns. Proven ability to enhance online sales
performance through strategic planning and data-driven decisions.

Missions in my current role:
- Development and execution of merchandising strategies across 26 websites, enhancing user experience
- Optimization of customer experience (filters, landing pages, merchandising, navigation, recommendations, internal search)
- Enhancement of conversion rates through strategic merchandising efforts (+13% cart additions in 2024)
- Management of global campaigns with key talents
- Sales operations management
- Collaboration with UX designers to improve traffic channels, enhancing site performance.
- Creation of analytics dashboards and reporting
- Competitor benchmarking to identify market trends and opportunities.
- Process automation and A/B testing with product owners