Senior Product & UX UI Designer

Led UX strategy & redesign for B2C/B2B customer areas, aligning design with business goals and user needs, resulting in a 35% increase of user engagement. Designed a web & mobile digital tool that streamlined workflows and reduced maintenance costs by 25%. Facilitated co-creation workshops with stakeholders to define key features and improve product-market fit. Expanded a cross-product Design System, ensuring consistency, accessibility, and scalability across platforms. Led usability testing & iterative improvements, achieving a 90% usability success rate

Led the full product design process for a new SaaS solution, optimizing field intervention management and enabling real-time client tracking, while enhancing user engagement through intuitive workflows. Crafted high-converting landing pages with A/B testing to support the commercial launch and redesigned a mobile app for smart device management, increasing user engagement by 30%.