Senior Digital Marketing Executive Supplycart
● Increased unique website visitors by 35% and the month-on-month average by 15% and from a range of different work, SEO, email, content, social. Developed and executed a comprehensive 2024 marketing plan that aligns business objectives to drive brand awareness and qualified leads.
● Designed and implemented centralized marketing reporting to monitor and analyse KPIs across budgets, tool costs, and lead generation, delivering insights for data-driven decision-making.
● Optimized marketing operations by setting up GA4 and GTM for enhanced tracking, conducting SEO keyword audits, automating tasks with Zapier across the user journey, resulting in reduced manual email tasks time by 2 hrs /week by automating tasks through workflow and automations.
● Proactively explore and test emerging AI tools to optimize workflows and enhance marketing efficiency. At the same time, track industry trends, B2B marketing studies, and best practices to stay ahead in a rapidly changing landscape.
