With over ten years’ experience in the communications industry, including roles in copywriting, content creation, marketing, editing, I have successfully led both internal and external campaigns, including social media and stakeholder engagement strategies. I have worked extensively in both print and digital media.
A highlight of my career was as a Junior Editor at Mahlab, where apart from contributing to national publications, I contributed to website and social copywriting and stakeholder mapping for clients like DocuSign and Salesforce. Our LinkedIn campaign saw a 7% increase in engagement compared to the previous year, thanks to my use of tools like Google Analytics and Semrush. This campaign ultimately earned our team and client Digiday’s Best Branding B2B Campaign.
In addition, I founded Red Dot Revolt in 2020, a South Asian events collective, and grew its presence organically on social media by engaging with our community and diversifying content formats.
Most recently, as Communications and Engagement Officer at Transport for New South Wales, I edited and wrote for four newsletters a month, sourced interviews, managed editorial calendars, and wrote social media copy. I also mentored junior writers and produced awards events. In my previous role as Communications Advisor at SMEC, I created a suite of communications materials for a state government agency, ultimately securing an extension to my secondment and winning an additional secondment for my organisation.
I regularly contribute as a freelance critic and feature writer and have showcased my work as a producer, creative director and photographer at various exhibitions.
With a strong background in editorial work, marketing and visual design, I thrive in fast-paced environments and am adept at meeting deadlines while driving engagement.
More of my work can be found on my portfolio on Google Sites /raveenagroverportfolio and my LinkedIn.
