Lead Marketing Associate

Conducted market research and competitor analysis to generate actionable business insights, identifying new market opportunities that positioned Mima ahead of competitors.
• Developed data-driven marketing strategies by translating research findings, refining value propositions, and optimizing go-to-market approaches for sector expansion.
• Positioned Mima competitively in the market by anticipating emerging trends and evolving client needs, enabling proactive marketing and brand differentiation.
• Created compelling blog content on industry trends, including the evolution of Electric Vehicles and accessible design in culture and heritage, positioning Mima as a thought leader.
• Managed social media content strategies by developing, scheduling, and executing posts across platforms to enhance brand awareness and engagement.
• Led integrated marketing campaigns to spotlight Mima’s expertise, aligning with project goals and leveraging analytics to measure impact and optimize performance.
• Designed and executed targeted email marketing campaigns that increased open and click-through rates by 73% within the first 90 days.
• Identified and engaged high-potential clients through market segmentation, targeted outreach, and demand forecasting, driving revenue growth and aligning with business development goals.
• Launched new business outreach campaigns targeting key sectors such as culture & heritage, architecture, and transport, securing high-value projects worth £50,000+, including partnerships with The British Museum and the Barbican.
• Applied SEO best practices to content creation to enhance visibility, optimize digital reach, and improve engagement across online platforms.

• Supported marketing and communications efforts by coordinating logistics for school events, conferences, and external meetings, ensuring seamless execution and audience engagement.
• Managed stakeholder relations for School Boards, including the Advisory and Management Boards, facilitating clear communication and supporting strategic decision-making.
• Assisted in brand positioning and external engagement by overseeing external correspondence on behalf of the Associate Dean, ensuring messaging aligned with the Business School’s vision.
• Analyzed and prepared data for high-level decision-making, providing insights on market trends, competitor positioning, and the impact of strategic changes on the Business School’s marketing and business plans.

• Developed strategic messaging and communications for high-ranking Government officials, including Ministers and the Prime Minister, ensuring clear and impactful narratives for investment announcements and press releases.
• Led public-facing communication efforts, crafting briefing notes and Cabinet advice that shaped key policy decisions and positioned government initiatives effectively.
• Supported reputation management and stakeholder engagement, securing Cabinet approval for major investments, including the Ministry's environmental action plan and school property programs.
• Collaborated cross-functionally to align messaging and branding of government initiatives, working with Ministerial Offices, NZ Treasury, and internal departments to ensure consistency in public communications.
• Applied data-driven storytelling to enhance policy impact, streamlining governance and investment communications to resonate with target audiences, including policymakers, investors, and the public.
• Worked closely with Finance to align strategic funding communications, ensuring investment narratives highlighted economic impact, risk mitigation, and long-term benefits.