Brand Marketing Manager

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Brand & Corporate Marketing Manager
Brand & Corporate Marketing Manager
Air Apps · Full-timeAir Apps · Full-time
Jun 2022 - Sep 2024 · 2 yrs 4 mosJun 2022 to Sep 2024 · 2 yrs 4 mos
RemoteRemote
• Primary focus on the US market, with subsequent scaling to global markets, ensuring tailored strategies for each region.
• Led the development and execution of Branding Strategy, Communications, Social Media Marketing, Brand Management, Data Analysis, Content Creation, and Corporate Marketing initiatives.
• Engineered and implemented content and social media strategies that achieved 10-20% engagement rates, increased impressions by 165%, and expanded reach by 202%, significantly enhancing the company’s online presence.
• Developed the Brand Strategy, overhauled the Website, and streamlined Communications to align with business objectives and market trends.
• Organized and produced a key internal company meeting in Berlin, managing all aspects from planning to execution, fostering team alignment and strategic discussions.

Primary focus on the US market, with occasional projects in the European markets, ensuring tailored strategies for each region.

Led the USA Special Projects Squad, overseeing global brand management, innovation initiatives, and data analysis for international Key Accounts, while managing stakeholder relationships to drive strategic objectives.

Spearheaded the brand’s first shoe collection launch in the USA in partnership with Nordstrom across 60 stores, managing all aspects from architectural design to event planning, including a high-profile New York floor takeover. The launch garnered 3 million impressions and extensive media coverage.

Successfully managed additional product launches at Net-a-Porter, Anthropologie Corners, and a live event with Saks, collectively contributing to $30 million in revenue and an 85.8% increase in active customers during that quarter.

Led brand strategy and tactical planning, overseeing acquisition assets, and managing a multidisciplinary Marketing team. Responsible for defining Branding Strategy, Creative Management, and Project Coordination.

Coordinated the Brand team, achieving an improvement in the team's ENPS from -19 to X, while successfully overseeing numerous brand and marketing projects, enhancing overall team productivity and cohesion. Additionally, led the Rebrand launch, which contributed to significant results in 2020: 345K inbound leads, 125K sign-ups, 8.5K event participants, 50 product launches, 3.2K CRM customers, 25.6K RDSM customers. Managed 1,300 projects and achieved 8M video views and 300K Instagram followers.