I work in Amazon advertising, combining PPC strategy, campaign management, reporting and profitability analysis. My experience includes Sponsored Products, Sponsored Brands and Sponsored Display across Vendor Central (1P) and Seller Central (3P).
My work covers keyword and search-term analysis, campaign structure, targeting, bids, budgets and placements. I also prepare and check Amazon Ads bulk files for campaign creation and updates.
I use Claude Code and Codex for research, analysis and repeatable workflows, alongside Google Sheets, Microsoft Excel, Intentwise and Helium 10. I check source data and review proposed changes before applying them.
I keep learning through reading, hands-on experiments and practical training, including Sophie Society’s AI Amazon PPC Challenge, Helium 10 Academy and Intentwise webinars.
My focus is making PPC work clearer and more consistent: understanding performance, reducing repetitive preparation and helping people make better-informed decisions.
• Planned and managed Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Reviewed targeting, bids and budgets using campaign performance and profitability measures.
• Coordinated advertising activity with product launches and promotions.
• Analyzed advertising performance alongside product costs, Amazon fees and revenue.
• Built profitability models and reporting dashboards in Google Sheets and Excel.
• Translated findings into recommendations for advertising budgets, pricing and inventory planning.
• Develop Amazon advertising strategies and manage campaign planning and execution.
• Review campaign performance, budgets, keywords and competitor research to inform decisions.
• Communicate findings and coordinate campaign priorities with the team.
Certificate of Completion — The Profitable PPC Challenge, AI applications in Amazon PPC and e-commerce
Completed Sophie Society’s five-day challenge covering AI applications in Amazon PPC and e-commerce. Practical learning included AI-assisted reporting, search-term analysis, bid and placement reviews, and preparing bulk campaign changes, with an emphasis on checking data and reviewing recommendations. Training: 31 August–4 September 2026. Certificate dated 4 September 2026.
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