UX Research

Executive Digital School. Responsible for ensuring an excellent learning experience and student engagement.

Created and managed the Alumni Community on WhatsApp, achieving 70% student participation and increasing repurchase rates by 10%.

Created and analyzed 1,000+ satisfaction surveys in LookerStudio, identifying trends and optimizing the student experience.

Increased NPS to 50+ in all assigned modules through engagement strategies and personalized communication.

Led process automation in HubSpot, designing and optimizing communication workflows for new students with a UX-focused approach.

Developed a digital customer satisfaction tool with a multidisciplinary team, enabling the measurement of experience and data collection for implementing improvements.

Delivered 500+ guided tours and informational talks in Spanish and English for prospective students and visitors.

Project Manager for Modern Channel Initiatives

Process automation: Developed tools that accelerated new product launches by over 20%.

Process optimization, improving operational efficiency and reducing execution times.