Marketing and brand strategist, marketing lead
- Location
- Ukraine
- Desired Salary
- 25 - USD/hourly
- Work preference
- Full Time, Part Time, Temporary
- Links
- Not set
- Joined
- 21 Apr 2025
- Field / Industry
- Marketing & Sales
About Me
I'm a marketing pro with a diverse background in design, branding, sales, marketing strategy, and coordination.
I've also been a part of some pretty cool projects, like working with the University of Illinois and Uber to study road user behavior based on specific factors. We studied over 5000 objects!
With over 10 years of B2B marketing experience and managing creative departments, and more than 5 years of experience in subscription-based marketing, I've got a wide range of skills. I've also been known for optimizing spending and maximizing campaign performance across different demand generation channels.
Design is my passion. I have a talent for packaging products in a way that grabs attention. I've managed several website development or redesign projects that received "Site of the Day" awards. I understand that design isn't just about aesthetics, it should drive sales and be created with a purpose in mind.
I'm a total marketing all-rounder and can handle everything from strategy development to tactical execution, all while fitting in with the company culture.
Skills
Strategic PlanningDigital MarketingMarket ResearchStrategic ThinkingSales ManagementMarketing StrategySocial Media MarketingContent StrategyMarketing AnalyticsGrowth MarketingBusiness StrategyBrand ManagementStrategySocial Media StrategyBrandingBrand StrategyStrategy DevelopmentOnline MarketingPaid MarketingCorporate StrategyBrand Identity
Education
Computer technologies
Experience
- Developing brand strategies to increase visibility and market relevance
- Creating and executing brand experiences based on market and competitor analysis
- Leading creative teams and managing strategic media planning
- Building customer journey maps (CJM) and tailored brand/marketing strategies
- Writing communication strategies
- Developing mascot strategies
- Working on personal brand positioning
- Brand strategy development
- Media planning
- Mascot concept strategy
- Creating SMM approach concepts
- Personal brand strategy
- Built and grew communities on Twitter, Telegram, and Discord
- Collaborated with influencers and launched targeted ad campaigns
- Led a campaign to transition NFT holders into the Sandbox metaverse
- Established partnership with Sandbox as a premium landholder
- Set up the marketing and PR department; implemented CRM for sales
- Developed new sales funnels and scripts, significantly improving conversion rates
- Redesigned the corporate website, awarded Awwwards Site of the Day
- Launched integrated online/offline campaigns for branding and lead generation
- Organized executive media interviews to support reputation and loyalty
- Scaled the startup from early stage to growth phase
- Reached 10k+ connected devices within a year
- Secured early investment and grew global affiliate network
- Built a cross-functional marketing team (SMM, SEO, PPC, content)
- Responsible for hiring, onboarding, and mentoring the team