Lir Cowman
Lir Cowman

Consultant (Operations / Delivery) and Coach (1:1 / team)

Actively looking · Member since 22 Apr 2025
Message
Location
United Kingdom
Desired salary
from 100 USD/hourly
Work preference
Contract
Experience level
Not set

About

Professional summary

I help scale-ups and tech companies reduce chaos, improve delivery, and grow sustainably — combining strategic consultancy with hands-on coaching. Decades of experience as a business improvement consultant and accredited coach, with a background in senior management (Operations Director, Head of Delivery/Production). Known for a pragmatic, calm, and positive approach.

Skills

7 capabilities

Experience

Career history

Consultant / Coach Tribo / Toptal

TopTal is a curated contractor network. Engagements typically start as business improvement consultancy - process and tooling analysis, improvement and rollout - followed by coaching, to support the management teams through transformation. Joined 2020.
Tribo is my own limited company for direct engagements. These can be coaching, consultancy, or a blend of both.
The engagements below are roughly 50/50 between TopTal and Tribo:
Blended coach/consultant
ECA (UK, HR SAAS): agile transformation - a year-long part time engagement - introducing agile; improving tools and processes. Leadership and agile coaching.
Animo (US, fintech scale-up): working with senior leaders for over a year, scaling from 10 to 100+ in 3 months; process and tool iteration in a rapidly changing, challenging environment. Executive coaching for leaders/senior managers.
Cisco (UK, tech) - DEI improvement with the UK CEX team - 9 month program - interview/survey analysis to assess status/needs and roadmap for transformation. DEI group coaching.
Lotlinx (Canada, automotive SAAS): scaling transformation - reviewed processes and restructured to optimise their ability to scale. Executive and business coaching over the following year.
Pure coaching:
Consortium.LGBT (UK charity): coaching to support grassroots charity leaders. Executive and personal coaching.
GetLost (global, travel startup): coaching pre-seed startup founders. Business and executive coaching.
MS-UK (UK charity): coaching senior management at the UK multiple sclerosis charity.
1:1 engagements: many individual engagements, typically personal and career coaching for tech senior managers.
Pure consultancy:
mParticle/Rokt (UK, B2B customer data management platform): light touch project / account management for BBC, easyJet and other clients in discovery / integration of the mParticle platform with client systems.
Schneider Electric (US, manufacturing): training strategist - assessed and improved plant training materials.
Azrieli (Israel, e-commerce): project management, process and tool iteration.
Google; M2M (UK, biotech startup); MBS (UK, recruitment firm): 3 separate 2-3 month engagements focused on process analysis and mapping for tool rollouts (Asana, Trello).
AIIR (US, coaching services): process analysis, change management and tooling requirement gathering/rollout.
Joorney (US, B2B business consultancy): fast paced operations analysis and process improvements; less than 4 weeks to capture, analyse and improve sales and project processes and tools.
GSK NEXT/Haleon (UK, pharma): innovation team new project discovery; project management and team coordination.
YLD (UK, consultancy): multiple stints, project delivery and internal operations optimisation. Balanced scorecard development. Process/tool overhaul for resourcing, knowledge management; delivery. Discovery workshops.
AKQA (UK, agency): hands-on agile PM role, for design system enhancement and Drupal rollout.

Operations Potato London

A variety of roles as the company evolved - Head of Production, Operations Director, Delivery Director - all with the same broad aim of helping to maximise the company’s efficiency delivering brilliant digital apps to Google and other clients.
Operations lead: drove and improved tools and practices to enable quality delivery across the multi-million portfolio of 50+ projects across all disciplines. Ensured the company met financial and strategic targets.
Business development and account growth: identified opportunities and managed relationships with senior stakeholders at Potato’s main client, Google, growing the account by 200%. Lead point of contact / escalation.
Cross functional management: mentored and coached across all disciplines. Line management of senior staff and PM / Agile delivery team. Team growth from 30 to 100+; low staff turnover of under 10%.
Project lead: support and troubleshooting on all projects as head of PM team, with occasional hands-on project management as needed. Monitored health of budget, scope and timelines for all projects.

Project Director / Digital Lead Various - freelance

JWT: Head of Digital Delivery (1 year maternity cover) - digital team lead, introduced Agile to a traditional agency.
Wunderman, TulloMarshallWarren, OgilvyAction, MRM-McCann: Project Director / Programme Management freelancer roles, typically 1-6 months

Operations Director Iris Worldwide

Grew the company from 20 to 80 over two years in the new digital arm of a wider integrated agency.
Introduced digital project management as a discipline, managed the client services team of up to 20.
Created and improved processes and tools such as pricing models, pipeline forecasts and resource management.

Project Manager Various

Previous roles include account and project management in a range of digital agencies.
Started in Elsevier Science, then Oyster Partners and Tamar. A few years at MRM McCann as deputy Head of PM, before moving to the operations director role with Iris.

Education

Learning history

Open University

MBA Technology Management

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