I have over 16 years of experience in international sales, especially in the home appliance and electric mobility sectors.
I’m skilled in developing new customers through social media, customs data analysis, and B2B platforms. I also have solid experience in project coordination, from early technical discussions to order delivery.
Led business expansion for French Peugeot home appliance products across Asian markets.
Developed and maintained strategic partnerships in Southeast Asia, driving brand penetration into local retail channels.
Coordinated cross-functional HQ resources to design market-entry strategies and product launch roadmaps.
Oversaw end-to-end processes including product sampling, price negotiations, and sales term finalization to secure initial orders.
Spearheaded new client acquisition through digital platforms (Google, Facebook, LinkedIn) and CRM tools.
Conducted customs data mining to identify emerging market opportunities and optimize trade strategies.
Managed full-cycle operations from inquiry response, quotation submission, production coordination, shipment tracking, to AR recovery.
Collaborated with cross-functional teams on R&D projects, acting as the primary liaison between clients and technical departments to ensure precise requirement alignment and timely project closure.
Directed cross-border e-commerce operations on Alibaba.com (B2B platform optimization & performance analytics).
Executed multi-channel client acquisition campaigns (Google/Facebook/LinkedIn) and lifecycle management from prospecting to post-sales support.
Coordinated ODM projects from prototype development to mass production, supervising prototype shipments, technical rectifications, and contract finalization.
Formulated and executed regional strategies encompassing sales operations, product portfolio optimization, pricing architecture, and $50M+ annual budget allocation.
Directed market intelligence initiatives covering competitive benchmarking, channel partner KPI management, and financial health analysis across 15+ countries.
Orchestrated cross-functional operations including key account stewardship (20+ Tier-1 clients), product lifecycle planning, and participation in 8+ international trade shows annually.
Led a 12-member multinational sales team with standardized CRM workflows, achieving 99.7% order fulfillment accuracy through cross-departmental alignment.
Conducted quarterly business reviews (QBRs) with strategic clients across Americas, maintaining 94% account retention rate over 10-year tenure.
Bachelor of Engineering in Tooling Design & Manufacturing
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