Marketing Executive

I am a results-driven marketing professional with over 15 years of international experience in digital marketing, brand management, and integrated campaign strategy across leading global brands, including Yamaha Motor, Kawasaki Motorcycle, Accenture/YouTube, and Meta/WhatsApp. My expertise lies in SEO, SEM, content marketing, content strategy, social media marketing, performance marketing, and analytics. I have a strong focus on data-driven decision-making and marketing automation, which has allowed me to excel in lead generation, customer acquisition, and conversion rate optimization (CRO).

Throughout my career, I have developed and executed omnichannel campaigns, leveraging PPC, email marketing, and paid social to drive measurable ROI. I am adept at project management, stakeholder engagement, cross-functional leadership, and budget management. My success in market analysis, customer journey mapping, and growth marketing initiatives has been proven through various achievements in my roles.

I hold a bachelor’s degree in Business Administration from FGV/Brazil, one of Latin America's most respected institutions. I am continuously upskilling through certifications in Google Ads, Meta Ads, Marketing Analytics, and Salesforce. My passion for AI marketing and emerging digital trends drives me to deliver innovative, customer-centric solutions that align with the latest Irish and global marketing best practices.

I am currently working as a Marketing Executive at M&M Qualtech in Ireland, where I have successfully developed and executed integrated marketing and sales strategies that have significantly increased market share and annual revenue. My previous roles have included positions at Marketstar META/WhatsApp, Accenture Google/YouTube, and various marketing positions in Brazil, where I honed my skills in digital marketing and sales.

I am committed to leveraging my extensive experience and skills to contribute to the success of my future employers and to continue growing in the marketing field.