Tugba Zeydanli
Tugba Zeydanli

Lead Applied Data Scientist (Economist)

Actively looking · Member since 13 Jul 2025
Message
Location
Germany
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I’m a Lead Economist (Applied Data Scientist) at Zalando, where I work at the intersection of experimentation, causal inference, and machine learning. I enjoy taking problems end-to-end from spotting customer pain points to building solutions, testing them rigorously, and turning the results into actionable insights for the business. I also lead the scientific roadmap for my team, making sure our work connects to the bigger picture and delivers impact. In the past few years, I’ve consistently received “leading ahead” performance ratings for both my technical work and leadership. I hold a PhD in Economics from the Paris School of Economics, where I focused on advanced causal inference, a foundation that continues to shape how I approach real-world problems today.

Skills

11 capabilities

Experience

Career history

Lead Economist (Applied Data Scientist) Zalando

Acting as a science lead across multiple teams, managing 2 data scientists and analysts on causal inference and experimental design, running workshops to upskill product and commercial teams on measurement thinking, and driving alignment on scientific priorities and roadmap with senior product leadership. Building reusable tools and frameworks to standardize how experiments are analyzed and decisions are made, partnering with data engineers and PMs to embed economist-driven models into products.

Senior Economist (Applied Data Scientist) Zalando

Leading the scientific roadmap for the lifestyle expansion at Zalando, driving strategic experimentation and long-term incrementality measurement. Partnered cross-functionally with product, engineering, and analytics to define causal measurement frameworks, evaluate sustained treatment effects, and translate findings into actionable product decisions.

Economist (Applied Data Scientist) Zalando

Led and built a machine learning model to predict the probability of ordering for customer-level (70 million customers), extracted data insights for VP-SVP, and Management Board level stakeholders, utilizing designed A/B experiments to test the model.

Assistant Professor, Chair of Econometrics Martin Luther University of Halle-Wittenberg

Taught graduate and undergraduate courses in Econometrics, Causal Inference, and Statistics, including hands-on Python/R labs for data analysis and model implementation.

Research Affiliate Halle Institute for Economic Research (IWH)

Conducted applied research on the economic impact of technological interventions; utilized large panel datasets, Stata, R, and Python for data cleaning, causal analysis, and visualization.

Postdoctoral Fellow Collegio Carlo Alberto

Developed quantitative models in R and Python to analyze large-scale household survey data; applied fixed-effects regressions, IV methods, and panel data techniques.

Consultant Organisation for Economic Co-operation and Development (OECD)

Analyzed wage inequality trends in the USA using Stata and R; provided policy recommendations to senior economists.

Education

Learning history

Paris School of Economics & Nova School of Business and Economics

Ph.D. in Economics

Dissertation: Advanced Causal Inference Techniques; specialized in causal inference methods for policy evaluation.

Bilkent University

M.A. in Economics

Bilkent University

B.A. in Economics

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