Senior Marketing Manager

Led development and execution of 19,000+ digital product assets across global tech clients, ensuring flawless delivery of complex creative pipelines with 100% on-time success. Translated client goals into actionable roadmaps — managing intake, briefs, feedback loops, and QA across creative, production, and data teams. Implemented workflow automation and agile practices to reduce friction and optimize resource allocation — resulting in improved velocity and a 10% YoY account growth. Integrated product feedback and cross-platform performance metrics to iterate on solutions in real time.

Launched and scaled omnichannel product experiences across department stores, retail, cruise, and wholesale — leading go-to-market strategies for new collections and tech-enhanced activations. Drove 30–110% new customer growth and 80% boost in loyalty via targeted segmentation and personalized campaigns using Klaviyo, OneShop, Salesforce, and Attentive. Delivered national events and immersive trade shows (JCK, Coterie, NY Now), blending physical and digital journeys to build brand presence and increase sales by up to 1400% above targets. Defined KPIs, monitored performance, and optimized in-flight campaigns through data analysis and A/B testing.

Developed brand narratives and visual merchandising strategies tailored to digital and in-store journeys — increasing category sales by 72% MoM while reducing overhead. Partnered with global design teams to align creative with evolving UX goals, leveraging customer feedback loops to inform future campaigns and improve experiential flows. Produced high-engagement content across touchpoints, delivering up to 1100% increase in social interactions.

Oversaw pre-to-post production for high-concept fashion and lifestyle campaigns — managing budgets, timelines, and creative stakeholders. Balanced aesthetic innovation with logistical excellence — regularly delivering projects under budget and above expectation.

Co-created go-to-market strategies for luxury and lifestyle brands across physical and digital platforms — boosting client revenue by 15–20%. Conducted competitor analysis and user interviews to inform positioning and visual direction for new brand launches.

Developed and executed PR strategies and creative concepts for music launches, album campaigns, and brand storytelling, amplifying artist visibility across channels. Produced visually compelling press kits and event experiences (listening/release parties), merging art direction with cultural relevance.

Supported execution of visual merchandising and retail campaigns across multiple stores, aligning regional execution with HQ’s creative direction. Streamlined cross-departmental coordination to implement in-store storytelling moments and seasonal rollouts on time and under budget (10% savings).